Overview

The November episode of the German “Bigger Better Launch” podcast unveiled a refreshed Xray product‑research interface and a suite of new capabilities inside Helium 10’s Adtomic PPC manager. These upgrades give sellers immediate access to richer market data and finer‑grained bid control, which can translate into faster product validation and lower advertising spend.

Key Points

• Redesigned Xray dashboard — The main screen now aggregates revenue, Best‑Seller Rank, price trends and inventory levels in a single view, letting users spot high‑potential listings at a glance.
• Advanced Xray filtering — Sellers can restrict results by minimum and maximum price, stock quantity, and seasonal demand patterns, narrowing a 10,000‑item list to a handful of viable candidates in minutes.
• Time‑slice bidding in Adtomic — A new slider lets advertisers set separate bid and budget rules for specific hourly windows, such as boosting bids between 7 am‑10 am when traffic peaks.
• Auto‑generated long‑tail keywords — Adtomic scans recent campaign performance and suggests up to 15 relevant long‑tail terms per ad group, expanding reach without manual keyword research.
• Direct Xray‑to‑inventory export — Filtered product data can be pushed straight into Helium 10’s inventory module, enabling automatic reorder triggers when projected sell‑through exceeds a preset threshold.
• Real‑time performance overlay — Both Xray and Adtomic now share a unified analytics pane that displays key metrics side by side, helping sellers compare product viability with advertising efficiency instantly.

How Xray Works

1. Create a research project — Initiate a new Xray workspace and input either a set of ASINs or a keyword string; for example, launch a project titled “Wireless earbuds” with the top five competing ASINs.
2. Pull live Amazon data — The tool crawls Amazon’s catalog in real time, gathering figures such as daily sales estimates, current BSR, price history, review count and available inventory, then presents them in a sortable table.