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Amazon DSP introduced Responsive E‑Commerce Creatives (REC), letting sellers upload up to 20 ASINs, images and headlines to auto‑generate ads for more than a...
Amazon Advertising Blog
In early 2024, Canadian craft distributor John Bead used Helium 10’s Magnet, Cerebro and TikTok Ads Dashboard to launch a two‑week TikTok campaign with a...
Helium 10 Blog
Amazon advertising CPCs have risen by double digits in 2025, with Sponsored Products averaging $0.80–$1.40, Sponsored Brands at $1.00–$1.80, and Sponsored...
Advertising API Release Notes
Amazon Marketing Cloud (AMC) went generally available in early 2023, offering a SQL‑style query builder that can use up to a 12‑month purchase, view and...
Helium 10 Blog
Overlapping Amazon ad campaigns can waste 22% more spend with no extra sales and slow weekly optimization by 15%. A tiered structure (Core/Growth/Testing) with...
Helium 10 Blog
During the week of July 24‑25, Amazon raised list prices of sub‑$10 items ~5% and increased referral fees to 8% for SKUs under $15, while the Accelerate 10%...
Helium 10 Blog
A veteran seller runs over 300 active Amazon PPC campaigns and trims weekly ad management to ~30 minutes using Helium 10 Ads. The platform’s bulk CSV import,...
Helium 10 Blog
Coretrex leveraged Helium 10 Ads tools (Magnet, Cerebro, bid‑automation) to slash average TACoS from ~12% to 6% (a 50% cut) and boost net profit margins by 6...
Helium 10 Blog
Amazon Marketing Cloud (AMC) consolidates impressions, clicks, purchases and organic search signals into a queryable lake, enabling lift analysis and real‑time...
Helium 10 Blog
Ads Academy advises that structured keyword research can slash ACOS from 45% to 22% and lift relevant impressions by 30% while boosting sales 20%. Exact,...
Helium 10 Blog
Amazon Marketing Cloud offers sellers advanced audience building, cross-channel attribution with a 25-month lookback window, path-to-conversion analysis, and...
Curated Industry News
Helium 10 streamed the Prime Day 2025 PPC Bootcamp (TACoS Tuesday) teaching sellers to trim keyword lists (e.g., 1,200 → 250 terms), allocate ~70 % of daily...
Helium 10 Blog
Amazon's average CPC has risen to $1.12 in 2025, up 15.5% year-over-year and 58% over five years. The data highlights intensifying marketplace competition and...
Advertising API Release Notes
Amazon’s Advertising Basics course now explains daily budgets can overspend up to 10 % per day, lifetime budgets require a $100 minimum, and portfolio caps...
Seller University
Amazon will cease accepting new Posts on July 1 2025 and delete all existing Posts by August 15 2025. Sponsored Product ads now require an inventory pool,...
Helium 10 Blog
Industry experts recommend Amazon sellers prepare 2-3x normal PPC budgets for Prime Day 2025, with CPCs expected to rise 10-15%. A three-phase strategy...
Advertising API Release Notes
In early 2024 Amazon added its Sponsored Ads PPC program to Amazon.ie. Sellers can launch Irish‑focused campaigns the same day, set daily budgets (e.g., €15)...
Seller Central News
In March 2024 sellers who fed Brand Analytics and Search Query Performance (SQP) CSVs into an AI optimizer saw ACOS drop from 32 % to 24 % in six weeks,...
Helium 10 Blog
The 2025 post‑launch guide advises sellers to run daily keyword audits, reallocate bids (e.g., raise winning bids ~15 %), refresh creatives after a week of...
Helium 10 Blog
Amazon Advertising launched New-to-Brand shoppers audience for Sponsored Products bid boosting, allowing sellers to increase bids specifically for first-time...
Advertising API Release Notes