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Helium 10’s Weekly Buzz (Oct 2 2025) announced Amazon’s new advertising surcharge – a mandatory “Tax” line on every Sponsored Products, Brands and Display...
Helium 10 Blog
On Jan 30 2025 Amazon DSP introduced a unified inventory dashboard with a single source ID 315153005982735861, promising up to 4× higher ROAS for...
Advertising API Release Notes
On Jan 30 2025 Amazon Marketing Cloud started ingesting Amazon Live signals into a new “LiveEvents” table, giving sellers SQL‑level access to view duration,...
Advertising API Release Notes
For Prime Day 2025 (July 8‑11) sellers should allocate 60 % of the ad budget to Sponsored Products, 25 % to Sponsored Brands and 15 % to Sponsored Display....
Advertising API Release Notes
In September 2025 Amazon unveiled the AI‑Enhanced Advertising Console, which auto‑generates keyword groups, drafts ad copy and optimizes bids, and introduced a...
Helium 10 Blog
As of the latest update, every U.S. Sponsored Ads advertiser can now open Amazon Marketing Cloud directly from the Ads console—no agency proof or spend...
Marketplace Pulse
Amazon Ads added a free AI‑driven Creative Studio assistant that lets sellers create video and display ads via a chat interface. The tool pulls Amazon retail...
Advertising API Release Notes
Early 2024 AI bidding tools need at least 30 days of spend before giving reliable suggestions, while rule‑based automation can be deployed instantly. AI can...
Helium 10 Blog
Self‑managing Amazon PPC can lift ROAS by 15%‑25% in the first quarter and eliminate agency fees of 10%‑20% of spend. Sellers should audit the last 90 days,...
Helium 10 Blog
On Jan 15 2025 Amazon DSP introduced a Unified Forecasting Dashboard that adds a forecast card to the order‑line screen, showing supply availability,...
Advertising API Release Notes
Amazon Advertising adds an AI‑driven Creative Builder inside the Ads Console and DSP that can turn a single product image into a 15‑second video, a 30‑second...
Advertising API Release Notes
Amazon’s Prime Day 2025 Advertising Playbook (released 2025) shows that multi‑format campaigns (Sponsored Products, Sponsored Brands, display) drove 139% more...
Advertising API Release Notes
Amazon Marketing Cloud has entered beta with an AI‑driven chatbot, the “AI Audience Builder,” that converts plain‑English requests into ready‑to‑run SQL...
Advertising API Release Notes
Amazon's Prime Day 2025 advanced guide reveals that multi-format advertisers saw 139% higher sales growth during Prime Day 2024. The playbook details...
Advertising API Release Notes
In February 2025 Amazon Ads moved its AI Video Generator out of beta, adding high‑motion, multi‑scene storytelling and automatic music. The upgrade creates six...
Advertising API Release Notes
Amazon’s ad suite now includes an AI‑driven keyword generator, audience‑level targeting, real‑time dynamic bidding (e.g., raise bids 20% when predicted...
Helium 10 Blog
Amazon advertising CPCs have risen 10-15% year-over-year, now averaging over $1.00 per click. The article breaks down current benchmarks and outlines practical...
Advertising API Release Notes
Amazon's expanded CTV advertising tools, new shoppable pause ads, and improved AMC attribution give sellers a cross-channel advantage heading into Q4 2025, but...
Advertising API Release Notes
Daniel reduced weekly ad‑management time by 30% using Helium 10 Ads for his 40‑50 ASIN catalog across US, Canada and Europe. Bulk CSV uploads created ~45...
Helium 10 Blog
Amazon adds a dedicated Prompts tab in Campaign Manager that lists every Sponsored Prompt with at least one click, showing impressions, clicks, CTR and...
Helium 10 Blog