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Seller University added video lessons on Sponsored Display, teaching product‑level and category‑level contextual targeting that Amazon says lifts ROAS by...
Seller Central News
In March 2024 Amazon added free Seller University videos that walk sellers through Sponsored Display contextual targeting, audience segmentation, views...
Seller Central News
Amazon’s new playbook shows that combining product‑level ASIN targeting with broader category placements in Sponsored Display lifts ROAS by about 16 % versus...
Seller Central News
Amazon Seller University released training on keyword match types for Sponsored Ads, covering broad, phrase, and exact match strategies alongside negative...
Seller Central News
Amazon Seller University now includes lessons on Fixed Bids, Dynamic Bids (Down‑Only and Up‑and‑Down) and Placement Adjustments. Fixed bids stay constant,...
Seller Central News
Amazon Ads has released optimization guidance covering campaign budgets, keyword bids, match types, negative keywords, and product targeting to help sellers...
Seller Central News
Amazon added Quick Action Guides to the Sponsored Products console, introducing a “Quick Actions” tab that lets sellers pause ads, add negative keywords, or...
Seller Central News
Amazon Seller University released a new free video series this week (Feb 2026) covering Sponsored Ads, keyword match types, negative keywords, Brand Store...
Seller Central News
Amazon Seller University released new Sponsored Products tutorial videos covering always-on campaigns, keyword bidding, product targeting, negative targeting,...
Seller Central News
Amazon has added a new series of quick tips videos to Seller University covering advertising essentials like keyword match types, negative keywords, Store page...
Seller Central News
Amazon is offering free weekly webinars and a recorded library to help sellers optimize their Sponsored Ads strategies and reach customers across every stage...
Seller Central News
In early 2024 Amazon added Sponsored Products, Sponsored Brands and Sponsored Display to its Turkish marketplace (Amazon.com.tr). The self‑service PPC tool is...
Seller Central News
Amazon has launched advertising capabilities on Amazon.pl, allowing sellers to run sponsored campaigns targeting Polish consumers with a pay-per-click model...
Seller Central News