Overview

Amazon has launched advertising on Amazon.pl, its Polish marketplace, giving sellers the ability to run sponsored ad campaigns targeting Polish customers. The self-service platform uses pay-per-click pricing with a recommended starting budget of 45 zł per day.

Key Points

• Sponsored advertising on Amazon.pl — Sellers can create campaigns directly on the Polish marketplace to promote products to local shoppers
• Self-service campaign tools — Choose products to promote, set daily budgets, and select campaign types through Seller Central
• Pay-per-click pricing — Only charged when shoppers click on ads, keeping costs tied to engagement
• 45 zł recommended daily budget — Starting budget of approximately $11 USD provides low-barrier entry for testing
• Central Europe market access — Poland's 38 million population and growing e-commerce sector offers expansion opportunity

Seller Impact

• Start with 45 zł daily budget — Launch test campaigns at the recommended budget to gather performance data before scaling spend
• Conduct Polish keyword research — Use automatic targeting initially to discover relevant Polish search terms, then build manual campaigns
• Prepare Polish-language listings — Translate product detail pages and ad copy to Polish for better conversion rates
• Track early performance metrics — Monitor click-through rates and ACoS closely in the first few weeks to determine if Poland delivers better ROI than mature EU markets

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Source: sellercentral.amazon.com