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For Prime Day 2025 (July 8‑11) sellers should allocate 60 % of the ad budget to Sponsored Products, 25 % to Sponsored Brands and 15 % to Sponsored Display....
Advertising API Release Notes
Amazon Ads added a free AI‑driven Creative Studio assistant that lets sellers create video and display ads via a chat interface. The tool pulls Amazon retail...
Advertising API Release Notes
On Jan 15 2025 Amazon DSP introduced a Unified Forecasting Dashboard that adds a forecast card to the order‑line screen, showing supply availability,...
Advertising API Release Notes
Amazon Advertising adds an AI‑driven Creative Builder inside the Ads Console and DSP that can turn a single product image into a 15‑second video, a 30‑second...
Advertising API Release Notes
Amazon’s Prime Day 2025 Advertising Playbook (released 2025) shows that multi‑format campaigns (Sponsored Products, Sponsored Brands, display) drove 139% more...
Advertising API Release Notes
Amazon Marketing Cloud has entered beta with an AI‑driven chatbot, the “AI Audience Builder,” that converts plain‑English requests into ready‑to‑run SQL...
Advertising API Release Notes
Amazon's Prime Day 2025 advanced guide reveals that multi-format advertisers saw 139% higher sales growth during Prime Day 2024. The playbook details...
Advertising API Release Notes
In February 2025 Amazon Ads moved its AI Video Generator out of beta, adding high‑motion, multi‑scene storytelling and automatic music. The upgrade creates six...
Advertising API Release Notes
Amazon advertising CPCs have risen 10-15% year-over-year, now averaging over $1.00 per click. The article breaks down current benchmarks and outlines practical...
Advertising API Release Notes
Amazon's expanded CTV advertising tools, new shoppable pause ads, and improved AMC attribution give sellers a cross-channel advantage heading into Q4 2025, but...
Advertising API Release Notes
Amazon advertising CPCs have risen by double digits in 2025, with Sponsored Products averaging $0.80–$1.40, Sponsored Brands at $1.00–$1.80, and Sponsored...
Advertising API Release Notes
Amazon's average CPC has risen to $1.12 in 2025, up 15.5% year-over-year and 58% over five years. The data highlights intensifying marketplace competition and...
Advertising API Release Notes
Industry experts recommend Amazon sellers prepare 2-3x normal PPC budgets for Prime Day 2025, with CPCs expected to rise 10-15%. A three-phase strategy...
Advertising API Release Notes
Amazon Advertising launched New-to-Brand shoppers audience for Sponsored Products bid boosting, allowing sellers to increase bids specifically for first-time...
Advertising API Release Notes
Early 2024 Amazon automatically migrated every Sponsored Display campaign to a conversion‑based optimization model, removing Reach and Page Visit objectives....
Advertising API Release Notes
Amazon DSP now offers two AI‑driven tools: Performance+ (GA) and Brand+ (open beta). Both collapse the traditional 70‑step setup into four clicks, letting...
Advertising API Release Notes
At CES 2025 Amazon unveiled an AI‑powered query builder in Amazon Marketing Cloud that turns plain‑English audience requests into full SQL statements. The tool...
Advertising API Release Notes