#712 – Amazon Marketing Cloud Made Easy!
Amazon Marketing Cloud (AMC) debuted in early 2023 and opened to all advertisers by mid‑2024, offering a SQL‑style query engine and a 90‑day data set of...
Helium 10 Blog
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Amazon Marketing Cloud (AMC) debuted in early 2023 and opened to all advertisers by mid‑2024, offering a SQL‑style query engine and a 90‑day data set of...
Helium 10 Blog
In early 2024 Amazon upgraded Amazon Marketing Cloud with a five‑layer audience builder, AI‑generated buyer personas (up to ten per category) and cross‑channel...
Helium 10 Blog
In early 2025 Natalie launched a bamboo utensil set on Amazon and TikTok Shop, using Helium 10’s Black Box (price < $30, >500 monthly sales) to validate the...
Helium 10 Blog
Amazon now lets Sponsored Brands ads point to a Brand Store homepage instead of a single ASIN, enabling full‑catalog exposure. Creatives can include...
Seller University
On Jan 30 2025 Amazon DSP introduced a unified inventory dashboard with a single source ID 315153005982735861, promising up to 4× higher ROAS for...
Advertising API Release Notes
On Jan 30 2025 Amazon Marketing Cloud started ingesting Amazon Live signals into a new “LiveEvents” table, giving sellers SQL‑level access to view duration,...
Advertising API Release Notes
For Prime Day 2025 (July 8‑11) sellers should allocate 60 % of the ad budget to Sponsored Products, 25 % to Sponsored Brands and 15 % to Sponsored Display....
Advertising API Release Notes
As of the latest update, every U.S. Sponsored Ads advertiser can now open Amazon Marketing Cloud directly from the Ads console—no agency proof or spend...
Marketplace Pulse
Amazon Ads added a free AI‑driven Creative Studio assistant that lets sellers create video and display ads via a chat interface. The tool pulls Amazon retail...
Advertising API Release Notes
Early 2024 AI bidding tools need at least 30 days of spend before giving reliable suggestions, while rule‑based automation can be deployed instantly. AI can...
Helium 10 Blog
Self‑managing Amazon PPC can lift ROAS by 15%‑25% in the first quarter and eliminate agency fees of 10%‑20% of spend. Sellers should audit the last 90 days,...
Helium 10 Blog
On Jan 15 2025 Amazon DSP introduced a Unified Forecasting Dashboard that adds a forecast card to the order‑line screen, showing supply availability,...
Advertising API Release Notes
Amazon Advertising adds an AI‑driven Creative Builder inside the Ads Console and DSP that can turn a single product image into a 15‑second video, a 30‑second...
Advertising API Release Notes
Amazon Marketing Cloud has entered beta with an AI‑driven chatbot, the “AI Audience Builder,” that converts plain‑English requests into ready‑to‑run SQL...
Advertising API Release Notes
Amazon's Prime Day 2025 advanced guide reveals that multi-format advertisers saw 139% higher sales growth during Prime Day 2024. The playbook details...
Advertising API Release Notes
In February 2025 Amazon Ads moved its AI Video Generator out of beta, adding high‑motion, multi‑scene storytelling and automatic music. The upgrade creates six...
Advertising API Release Notes
Amazon’s ad suite now includes an AI‑driven keyword generator, audience‑level targeting, real‑time dynamic bidding (e.g., raise bids 20% when predicted...
Helium 10 Blog
Amazon advertising CPCs have risen 10-15% year-over-year, now averaging over $1.00 per click. The article breaks down current benchmarks and outlines practical...
Advertising API Release Notes
Amazon's expanded CTV advertising tools, new shoppable pause ads, and improved AMC attribution give sellers a cross-channel advantage heading into Q4 2025, but...
Advertising API Release Notes
Daniel reduced weekly ad‑management time by 30% using Helium 10 Ads for his 40‑50 ASIN catalog across US, Canada and Europe. Bulk CSV uploads created ~45...
Helium 10 Blog