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Amazon UK has launched ‘event‑based bid rules’ for Sponsored Products, letting sellers set automatic bid multipliers (e.g., +45%) for events such as Prime Day...
Seller Central News
Amazon’s Advertising Console now supports event‑based bid rules for Sponsored Products, automatically raising bids by a seller‑chosen percentage (e.g., a 12%...
Marketplace Pulse
Amazon DSP now offers household‑level frequency caps, unified line‑item types, AMC query templates and AI recommendation cards. Using these tools can cut...
Amazon Advertising Blog
At UnBox 2025 Amazon announced an autonomous AI campaign engine that will select keywords, tune bids and allocate budgets in real‑time, rolling out through...
Marketplace Pulse
Amazon PPC is shifting from keyword-first to persona-based targeting powered by Rufus AI. Sellers need to restructure campaigns around buyer personas, invest...
Marketplace Pulse
Amazon DSP now supports audience layering with AND logic, allowing up to three combined segments. Benchmarks show CTR rising from 0.15% to 0.38% (≈2.5×),...
Amazon Advertising Blog
By the end of 2025 Amazon automatically enrolled all U.S. Sponsored Products and Sponsored Brands advertisers in a beta AI‑generated prompt feature that...
Marketplace Pulse
Amazon’s new AI‑driven Video Generator lets sellers create six or more 15‑21 second video concepts in minutes, enabling rapid A/B testing for Sponsored Brand,...
SellerApp Blog
New Amazon Advertising accounts begin with a daily spend ceiling of $50‑$150, enforced for an initial review period that usually lasts 1‑6 weeks. Maintaining a...
Sell on Amazon Announcements
Amazon Ads announced major new capabilities at CES 2026 including an AI-powered full-funnel campaign builder launching Q1 2026, automated creative tools,...
Amazon Advertising Blog
Amazon's official Seller Central training outlines a phased Sponsored Products strategy for new ASINs, backed by internal data showing "down only" bidding...
Seller University
Amazon collects India GST on US advertising fees for India-based sellers who haven't provided a valid GST ID. This FAQ covers how to submit your registration...
Seller Central Help Hub
A guide to creating Brand Tailored Promotions in Amazon Seller Central, which allow brand-registered sellers to offer exclusive discounts to specific customer...
Seller Central Help Hub
Starting in 2024 Amazon provides a dedicated Ads support team for Sponsored Products, Brands and Display. Sellers must log into advertising.amazon.com and can...
Seller Central Help Hub
Amazon now lets sellers upload up to five short videos per ASIN in Sponsored Products campaigns, with clickable thumbnails that let shoppers browse feature...
Sell on Amazon Announcements
Amazon’s AI‑driven Creative Agent, now in open beta for U.S. sellers, creates holiday‑themed images, 15‑second videos, 30‑second audio spots and copy from a...
Seller Central News
In early 2024 Amazon added an AI‑driven Creative Agent to the Advertising console for U.S. brand‑registered sellers. The tool can auto‑generate lifestyle...
Seller Central News
Amazon’s new AI‑driven Creative Agent, now in open beta for U.S. sellers, lets them generate holiday‑themed images, 15‑second video ads, and audio spots within...
Seller Central News
In early 2024 Amazon added two AI‑driven creative utilities – Creative Agent and Sponsored Products Video – that generate dozens of headline/description...
Helium 10 Blog
Mansour’s early‑2024 playbook adds a Query‑Level Performance Dashboard that shows exact shopper terms and conversion rates within 48 hours, a 15‑second...
Helium 10 Blog