Amazon Sponsored Products Now Supports Up to Five Videos Per ASIN
Amazon now lets sellers upload up to five short videos per ASIN in Sponsored Products campaigns, with clickable thumbnails that let shoppers browse feature clips directly from search results. The update includes expanded mobile placements and bid boosting for video creatives.
Overview
Amazon expanded Sponsored Products video ads to support up to five short videos per ASIN, up from the previous single-video limit. The update includes clickable thumbnail navigation that lets shoppers browse different product feature clips directly from search results. Sellers can add multi-video ads to existing Sponsored Products campaigns without requiring new setup.
Key Points
- Five videos per ASIN — Upload 6-45 seconds clips highlighting different product features, shoppers tap thumbnails to view specific demonstrations
- Clickable thumbnail navigation — Thumbnails appear below main preview in search results, letting shoppers select the feature that interests them
- Existing campaign integration — Add multi-video ads to current Sponsored Products campaigns without separate ad type or new setup
- Bid boosting option — Increase bids specifically to improve likelihood video creative appears instead of static ad in search results
- Expanded mobile placements — Video ads now appear across additional mobile app surfaces beyond main search results
Video Specifications
- Length: 6-45 seconds — Data shows 15-20 seconds performs best across most categories
- Format: MP4 or MOV — 16:9 aspect ratio, 1080p resolution recommended, under 500 MB per file
- Product prominence — Feature product within first 1-2 seconds, no black bars or letterboxing
- Autoplay without sound — Requires clear text overlays since majority watch without audio
- Rejection triggers — Flashing visuals, unsafe demonstrations, misleading content, inaccurate claims
Creative Best Practices
- Lead with product shot — Show product front and center in opening 1-2 seconds to grab attention during scroll
- Demonstrate real use cases — Show product in everyday situations to help shoppers visualize ownership
Analysis & Recommendations
Why This Matters
Sellers running Sponsored Products campaigns can now differentiate their ads with multiple video clips per product, potentially improving click-through and conversion rates. Early adoption of multi-video formats could provide a competitive edge before the feature becomes widely used.
Key Takeaways
- Sellers can now upload up to five videos (6-45 seconds each) per ASIN in Sponsored Products campaigns
- Clickable thumbnails let shoppers choose which product feature video to watch directly from search results
- Videos autoplay without sound, making text overlays and strong opening visuals critical for engagement
- Amazon reports higher click-through rates for video ads, with 5+ second viewers showing stronger purchase intent
Recommended Actions
- →Create 15-20 second product videos highlighting one key feature each, starting with the product visible in the first 1-2 seconds
- →Add video creatives to existing Sponsored Products campaigns and use bid boosting to prioritize video placements over static ads
- →Monitor click-through rate and ACoS on video campaigns separately to measure performance against static ad benchmarks
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!