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On Feb 1 2023 Helium 10’s Buzz highlighted three Amazon‑Walmart updates: Walmart’s new seller cash‑back program that rewards $300 for listing at least 35 SKUs...
Helium 10 Blog
Amazon has launched Sponsored Ads on its Belgian marketplace (Amazon.be) using the same self‑service console as Germany, France and the Netherlands. Sellers...
Seller Central News
In early 2024 Helium 10’s podcast #59 detailed a three‑campaign PPC launch (Auto $15/day, Manual Broad $10/day, Manual Exact $5/day) with an ACOS target ≤15%...
Helium 10 Blog
In early March 2024 Helium 10’s “TACoS Tuesday” webcast with Dr. Travis Zigler introduced a tiered keyword hierarchy, weekly bid‑adjustment cadence, and...
Helium 10 Blog
Amazon Advertising is offering a free four‑session webinar series (each 60 minutes) that teaches sellers how to reallocate budgets, add exact‑match and...
Seller Central News
Amazon’s new playbook shows that combining product‑level ASIN targeting with broader category placements in Sponsored Display lifts ROAS by about 16 % versus...
Seller Central News
In March 2024 Amazon added free Seller University videos that walk sellers through Sponsored Display contextual targeting, audience segmentation, views...
Seller Central News
Seller University added video lessons on Sponsored Display, teaching product‑level and category‑level contextual targeting that Amazon says lifts ROAS by...
Seller Central News
Helium10’s Cerebro reverse‑ASIN analyzer lets sellers input a rival ASIN and pull up to 10,000 ad keywords, estimated monthly spend (e.g., $3,400 for “vegan...
Helium 10 Blog
Amazon Seller University now includes lessons on Fixed Bids, Dynamic Bids (Down‑Only and Up‑and‑Down) and Placement Adjustments. Fixed bids stay constant,...
Seller Central News
On Nov 30 2022 Helium 10 released a Buzz podcast that broke down Black Friday/Cyber Monday dayparting. By splitting campaigns into hourly ad groups, raising...
Helium 10 Blog
In November 2023 Helium 10 refreshed the Xray dashboard to aggregate revenue, BSR, price trends and inventory in one view and added filters for price...
Helium 10 Blog
On Nov 16 2022 Helium 10 reported Amazon’s ad suite now includes video‑only Sponsored Brands on the homepage, a Keyword‑level Insights Hub, and Smart Bidding....
Helium 10 Blog
To capture Q4 holiday demand, Amazon sellers should boost daily budgets (e.g., raise a $30 budget to $55 for men’s jackets) and increase bids on top‑performing...
Helium 10 Blog
The guide outlines a data‑centric workflow using Helium10 to uncover “opportunity keywords” with ≥500 monthly Amazon searches and a competition index ≤0.4. By...
Helium 10 Blog
Helium 10’s Cerebro now adds an “Amazon Recommended” toggle that, in a multi‑ASIN search of up to 20 ASINs, flags the exact keywords Amazon’s engine suggests...
Helium 10 Blog
Amazon Ads has released optimization guidance covering campaign budgets, keyword bids, match types, negative keywords, and product targeting to help sellers...
Seller Central News
Amazon added Quick Action Guides to the Sponsored Products console, introducing a “Quick Actions” tab that lets sellers pause ads, add negative keywords, or...
Seller Central News
The veteran seller switched from a single auto‑campaign to a hybrid model, launching an automatic campaign for new SKUs, extracting ~300 search terms in the...
Helium 10 Blog
Sellers can start Facebook ad tests with as little as $5‑$10 daily spend and a max CPC of $0.75, using UTM parameters (e.g., utm_source=facebook) to feed sales...
Helium 10 Blog