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From February 1 2026 Amazon will replace the 14‑day view‑based attribution with a shopping‑signal‑enhanced last‑touch model for Sponsored Brands, Sponsored...
Advertising API Release Notes
Amazon will retire several Advertising API endpoints between June 30 and July 31 2025. Sponsored Brands v2 ends July 1 2025, moderation and bid‑recommendation...
Advertising API Release Notes
Amazon now supports Sponsored Products Video, letting advertisers attach up to five 15‑30 second feature videos per ASIN and display up to three dynamic...
Advertising API Release Notes
On Jan 30 2025 Amazon Advertising launched a unified advertiser profile that combines Sponsored Ads and DSP across all eligible marketplaces and introduced...
Advertising API Release Notes
Amazon launched Sponsored Brands Reserve Share of Voice, a fixed‑price option that lets brands lock top‑of‑search Sponsored Brands slots for branded keywords...
Advertising API Release Notes
Amazon Advertising has launched two new audience segments—Purchased‑Customer and Cart‑Abandoner—for Sponsored Brands, now live in over 20 marketplaces. Sellers...
Advertising API Release Notes
Amazon has launched a machine‑learning‑driven “optimized targeting” option for Sponsored Display conversion campaigns, now live on 19 marketplaces. The feature...
Advertising API Release Notes
Amazon Marketing Cloud adds a paid “Amazon Retail Purchases” data set that expands purchase history from 13 months to five years, available via the AMC UI and...
Advertising API Release Notes
On Jan 24 2025 Amazon opened its DSP campaign and creative management APIs to all advertisers, providing REST endpoints for full‑cycle campaign CRUD, creative...
Advertising API Release Notes
In June 2024 Amazon added a South Africa‑specific annex to its advertising agreement, launching the full Sponsored suite (Products, Brands, Brands Video,...
Advertising API Release Notes