Advertising API·notable
Bid Suggestions Are Here!
Helium 10’s new Bid Suggestions tool uses the Amazon Advertising API to auto‑recommend keyword bids that meet a seller‑defined ACoS, defaulting to 30%. Sellers...
Helium 10 Blog
1583 articles
Advertising Console·notable
Ignore CTR When Optimizing ACoS
Analysis of thousands of Sponsored Products keywords shows no reliable link between CTR and ACoS. A 3% CTR keyword generated 150 clicks at $0.45 CPC but a 5%...
Helium 10 Blog
Industry News·notable
Bid Wizard: Optimize Your Ad Campaigns Faster
Helium 10 introduced Bid Wizard in March 2024, a tool that lets Amazon sellers run keyword‑specific bid experiments without spreadsheets. It logs every change,...
Helium 10 Blog