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NeuroGum added a TikTok Shop storefront within three months of its Shark Tank TV debut, using Helium 10 Magnet, Cerebro and Inventory Protector to keep Amazon...
Helium 10 Blog
In 2025 Amazon’s Influencer Program launches an Open‑Door Application that accepts creators with zero followers, provides each approved influencer a Custom...
Helium 10 Blog
A veteran seller runs over 300 active Amazon PPC campaigns and trims weekly ad management to ~30 minutes using Helium 10 Ads. The platform’s bulk CSV import,...
Helium 10 Blog
In early 2024 Beckah Thomas, Digital Sales Director for three UK pet brands, used Helium 10’s Refund Genie to audit 300+ SKUs and recovered the $1,000 Amazon...
Helium 10 Blog
In Helium 10 podcast episode #178, sellers used 15‑second TikTok videos with a direct "Shop on Amazon" link, driving a 20% lift in Amazon sessions for a...
Helium 10 Blog
Coretrex leveraged Helium 10 Ads tools (Magnet, Cerebro, bid‑automation) to slash average TACoS from ~12% to 6% (a 50% cut) and boost net profit margins by 6...
Helium 10 Blog
Episode #178 of the Helium 10 podcast details how Alcube’s Amazon sales surged to €10 million in one year, but cash‑flow collapsed when daily Sponsored‑Ads...
Helium 10 Blog
In 2024 Amazon’s global buyer base exceeds 1.5 billion shoppers, with India, Japan and Brazil each contributing >10 % of international GMV. Sellers must handle...
Helium 10 Blog
The July 11 2025 Weekly Buzz notes that Amazon Vine now requires a minimum of 30 verified purchases per SKU and expects reviewers to post within 48 hours, down...
Helium 10 Blog
Amazon's Rufus AI assistant is changing how backend search terms drive product discovery. Sellers need to shift from keyword stuffing to conversational,...
Helium 10 Blog
Amazon's Rufus AI and COSMO now actively parse A+ Content modules to answer shopper queries and surface product recommendations. Sellers who optimize their A+...
Helium 10 Blog
Amazon Marketing Cloud (AMC) consolidates impressions, clicks, purchases and organic search signals into a queryable lake, enabling lift analysis and real‑time...
Helium 10 Blog
During the last 24 hours of Prime Day, raise discounts from 5 % to 15 %, insert 3‑5 high‑traffic keywords (e.g., “best gift for her”), shift ad spend from...
Helium 10 Blog
In 2025 Amazon sellers are tapping TikTok micro‑influencers (10K‑50K followers) and the TikTok Shop button to drive traffic, using unique discount codes and...
Helium 10 Blog
A 15‑second TikTok video can lift a seller’s total retail earnings on Amazon and other marketplaces even without a link or promo code. The platform’s algorithm...
Helium 10 Blog
Amazon's Rufus AI interprets bullet points through semantic understanding rather than keyword matching. Sellers who restructure their bullets around natural...
Helium 10 Blog
In episode 680 of the Serious Sellers Podcast, Helium 10 unveiled an AI Toolkit featuring a ChatGPT Prompt Library, AI Repricing Agents, the Rufus data...
Helium 10 Blog
Amazon now permits Vine enrollment on pre‑order listings, letting reviewers receive products up to two weeks before launch (e.g., enroll July 1 for a July 15...
Helium 10 Blog
TikTok Shop launched worldwide in 2022, letting merchants sell without ads by using 15‑second videos that link to an in‑app checkout. Sellers report conversion...
Helium 10 Blog
Amazon's Rufus AI assistant has shifted product discovery from keyword matching to semantic understanding, requiring sellers to adopt Noun Phrase Optimization...
Helium 10 Blog