Overview

NeuroGum, the nicotine‑free chewing gum that blew up after a Shark Tank appearance, has now added TikTok Shop to its sales mix while keeping Amazon as its core marketplace. The brand’s data‑driven, dual‑platform approach shows how sellers can turn TV exposure into sustained e‑commerce growth across both a traditional marketplace and a fast‑moving social‑commerce channel.

Key Points

• Shark Tank exposure — A televised pitch secured a high‑profile investment and instantly lifted Amazon sales by double‑digit percentages within weeks.
• TikTok Shop launch — Within three months of the TV debut, NeuroGum opened a storefront on TikTok Shop, using short‑form videos to attract a younger, mobile‑first audience.
• Helium 10 toolkit — The company relies on Helium 10’s Magnet, Cerebro, and Inventory Protector tools for keyword discovery, listing optimization, and automated stock alerts, keeping its Amazon listings ahead of algorithm shifts.
• Unified inventory management — By syncing Amazon FBA and TikTok Shop stock levels through a single ERP, NeuroGum eliminates stock‑outs and enforces price parity across channels.
• Cross‑channel content reuse — Influencer‑generated TikTok clips are repurposed as Amazon A+ modules, delivering a consistent brand story while cutting creative spend.
• Dynamic pricing with competitor intel — Real‑time monitoring via Helium 10’s Cerebro informs price tweaks on both platforms, allowing the brand to stay competitive without eroding margins.

How NeuroGum’s Dual‑Marketplace System Works

1. Market research & keyword mapping — The team runs Helium 10 Magnet to capture high‑volume Amazon search terms such as “focus gum” and simultaneously scans TikTok trending hashtags like #studyhacks; discovering a gap in TikTok searches for “study‑boost gum” prompted the launch of a new “Study‑Boost” flavor that was later optimized for Amazon SEO.
2. Listing creation & A+ content sync — An Amazon listing is built with SEO‑rich titles, bullet points, and enhanced A+ modules, then the same visual assets—15‑second demo videos, lifestyle images, and user testimonials—are uploaded to the TikTok Shop product page, ensuring shoppers see identical branding whether they browse Amazon or scroll through TikTok.