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A comprehensive breakdown of Amazon's seller performance metric thresholds — ODR, LSR, VTR, OTDR, and Account Health Rating — along with how policy violations...
Advertising API Release Notes
Starting in 2025, Amazon requires any third‑party seller whose monthly gross sales exceed $10,000 to provide a liability policy of at least $1 M per occurrence...
Advertising API Release Notes
On Jan 24 2025 Amazon opened its DSP campaign and creative management APIs to all advertisers, providing REST endpoints for full‑cycle campaign CRUD, creative...
Advertising API Release Notes
At CES 2025 Amazon unveiled an AI‑powered query builder in Amazon Marketing Cloud that turns plain‑English audience requests into full SQL statements. The tool...
Advertising API Release Notes
Amazon added the Rufus AI shopping assistant to its mobile app in early 2024. The generative AI matches shopper intent, scans product images, and weights...
Advertising API Release Notes
Amazon Project Zero now serves over 25,000 brands in 22 markets, letting enrolled brands delete counterfeit offers with a single click. The ML engine scans...
Advertising API Release Notes
Amazon has revealed the technical architecture behind Rufus, its AI shopping assistant. The system uses a custom LLM, real-time retrieval from product data,...
Advertising API Release Notes
Rufus AI now handles about 2‑3 % of Amazon purchases in 2026, forcing sellers to balance traditional SEO with AI‑specific listing tweaks. The assistant...
Advertising API Release Notes
Amazon launched a U.S.-only pilot of Sponsored Ads inside the Rufus AI shopping assistant on the mobile app, where AI‑generated copy replaces static headlines...
Advertising API Release Notes
Amazon and the Better Business Bureau have filed their first joint lawsuit against fake review broker ServiceUSA.com. The case targets cross-platform review...
Advertising API Release Notes
Amazon's Rufus AI assistant is shifting product discovery from keyword matching to intent-based conversational search. Sellers need to optimize listings for...
Advertising API Release Notes
In February 2026 Amazon Business rolled out Guided Buying tools, adding a Restricted‑Seller Badge, mandatory approval paths, and a Complete Seller Block...
Advertising API Release Notes
Amazon's COSMO framework uses large language models to build knowledge graphs that understand why customers make purchases, not just what they buy. Testing...
Advertising API Release Notes
In June 2024 Amazon added a South Africa‑specific annex to its advertising agreement, launching the full Sponsored suite (Products, Brands, Brands Video,...
Advertising API Release Notes
Amazon introduced COSMO, an LLM‑driven knowledge‑graph framework that classifies product links into use‑case, capability, classification and causal categories....
Advertising API Release Notes
Amazon launched the Recalls Logistics Service (RLS) in Seller Central, automating notification, refund, prepaid return label and disposal for U.S. third‑party...
Advertising API Release Notes