Industry News·notable
How Many Sellers Are on Amazon in February 2025?
In February 2025 Amazon disclosed ~9.7 million registered seller accounts, of which 1.9 million were classified as active (sales in the prior 12 months)....
Helium 10 Blog
1583 articles
Policy & Compliance·notable
What Can I Sell on Amazon Without Approval? (July 2025 Update)
The July 2025 Amazon policy update re‑classified plain‑text paperback books as an open category, removing the brand‑registry step and shaving roughly three...
Helium 10 Blog
Advertising Console·notable
#595 – TikTok Advertising For Amazon Brand Awareness
TikTok ads—In‑Feed, TopView, Spark—can drive Amazon traffic with as little as $20 daily spend. A TopView test yielded a 1.8% higher view‑through rate, while...
Helium 10 Blog