Overview

In January 2026 Helium 10 and Jungle Scout unveiled refreshed pricing structures that reshape how Amazon and Walmart sellers obtain product‑research, keyword‑tracking, and listing‑optimization capabilities. The new tiers modify monthly and annual costs, redistribute core features, and introduce more granular add‑on options. Sellers need to examine the changes to prevent surprise charges and to align toolsets with their current growth stage.

Key Points

• Tier Architecture — Helium 10 now provides four levels (Free, Basic, Platinum, Diamond) while Jungle Scout condenses its lineup into two primary paid plans (Basic and Professional) plus an enterprise tier for large agencies.
• Feature Distribution — Essential research utilities such as Xray, Black Box, and Keyword Tracker appear in every paid tier on both platforms; Helium 10’s upper tiers add automation tools like Alerts Pro and Follow‑Up, whereas Jungle Scout’s Professional tier introduces the Supplier Database and Sales Analytics suite.
• Billing Flexibility — Both services offer month‑to‑month subscriptions, but Helium 10 additionally supplies a discounted quarterly cadence, giving sellers a middle ground between monthly freedom and annual commitment.
• Capacity Limits — The Diamond tier on Helium 10 expands keyword and product‑listing tracking caps to 5,000 each, while Jungle Scout’s Professional plan caps keyword tracking at 2,500, nudging high‑volume sellers toward the enterprise option.
• À‑la‑Carte Marketplace — Each platform now runs a modular marketplace where individual tools—such as Refund Genie on Helium 10 or Brand Tracker on Jungle Scout—can be purchased separately, allowing precise cost control without upgrading the whole plan.
• Support Tiers — Priority chat support becomes available starting at Helium 10’s Platinum level, whereas Jungle Scout reserves dedicated account managers for Professional and Enterprise customers only.

How the New Pricing Plans Work

1. Choose a Base Subscription —

   • : Select Free, Basic, Platinum, or Diamond. For instance, a newcomer launching a single private‑label item might begin with the Basic plan to unlock Black Box product discovery and a modest keyword‑tracking allowance.