Overview

Jefferson Fuentes and Adriana Rangel recently shared a checklist for Amazon sellers who want to outsource their pay‑per‑click (PPC) campaigns. Their advice, delivered in the newest Helium 10 podcast, stresses that a clear hand‑off can protect profit margins while freeing the seller’s time. Ignoring these safeguards can lead to uncontrolled ad spend and eroded ROI, making the guidance essential for anyone considering external PPC management.

Key Points

• Define the exact scope — List every campaign, ad group, and keyword the external manager may edit; for example, “Sponsored Products for ASIN B07XYZ” and “Sponsored Brands for the ‘Eco‑Friendly’ line.”
• Set measurable performance targets — Agree on concrete benchmarks such as “ACoS under 25 % for the next 30 days” or “ROAS of at least 4 ×” before any optimization begins.
• Establish a reporting rhythm — Require a weekly snapshot that includes spend, sales, and keyword‑level data, plus a short narrative that explains any major spikes or drops.
• Implement strict budget caps — Impose a hard daily limit (e.g., $150) and mandate written approval for any request to exceed that amount.
• Agree on communication channels and response times — Choose a primary platform (Slack, email, or phone) and enforce a 24‑hour SLA for urgent matters such as disapproved ads.
• Control data permissions — Give the manager “View‑Only” rights to historic reports while restricting “Edit” privileges to the campaigns explicitly listed in the scope.

How Delegating Amazon PPC Works

1. Draft a delegation contract — The seller creates a written agreement that spells out which campaigns can be touched, the performance goals, budget ceilings, and reporting cadence. Example: A kitchen‑gadget brand signs a contract allowing the manager to modify only the “Stainless Steel Knife Set” Sponsored Products campaign, with a weekly ACoS target of 22 %.
2. Assign custom user permissions — Through Amazon’s “User Permissions” console, the seller grants the manager a role that limits editing rights to the agreed‑upon campaigns.