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In June 2024 Amazon added a South Africa‑specific annex to its advertising agreement, launching the full Sponsored suite (Products, Brands, Brands Video,...
Advertising API Release Notes
Walmart has published the exact start‑to‑finish dates for Walmart+ Week, letting sellers schedule discounts and Lightning Deals precisely. Amazon rolled out a...
Helium 10 Blog
Amazon’s Seller‑Fulfilled Prime (SFP), launched in 2016, lets Professional sellers display the Prime badge if they keep a 99% on‑time dispatch record and stay...
Helium 10 Blog
The veteran seller has spent a full ten years on Amazon, using a three‑point demand validation (keyword volume, competitor rank, Google Trends) before...
Helium 10 Blog
Amazon's foundational guide to product safety and compliance covers the dual obligations sellers face under both marketplace policies and government...
Seller University
In early 2024 a Helium 10 podcast highlighted a dual‑model strategy where sellers allocate roughly 60 % of capital to private‑label creation ($30,000) and 40 %...
Helium 10 Blog
Severin Borch empfiehlt, innerhalb von 1‑2 Jahren die Marke für einen Exit vorzubereiten: Finanzberichte monatlich visualisieren, SKU‑Anzahl von 120 auf 45...
Helium 10 Blog
In March 2024 Amazon launched the “Inventory Health” dashboard in Seller Central, a single‑pane view that shows up to 12 months of aging‑inventory,...
Seller Central News
Amazon’s Product Review Policy now covers printed inserts. Allowed content includes brand story, usage tips, or a neutral QR‑code link to a tutorial, while...
Helium 10 Blog
On 5/24/24 Helium 10 reports Amazon will embed voice‑first product discovery and one‑click checkout into Alexa, while Walmart is launching a 3‑D virtual‑store...
Helium 10 Blog
The Product Pricing API v2022-05-01 getCompetitiveSummary operation now returns a new lowestPricedOffers array (up to 20 cheapest offers) and a referencePrices...
SP-API Changelog
The article advises Amazon sellers to define measurable goals—e.g., cut ACoS from 25% to 18% in 60 days—and request team credentials before hiring. It cites a...
Seller Sessions Podcast
A practical cost framework comparing in-house hires, virtual assistants, and agencies for scaling Amazon businesses — with a focus on PPC management and total...
Seller Sessions Podcast
Analysis of why premium pricing strategies on Amazon carry more risk than sellers expect, from algorithmic disadvantages to survivorship bias in success...
Seller Sessions Podcast
The guide advises sellers to vet Amazon PPC agencies by confirming the exact account manager, ensuring the manager’s client load stays below 15 accounts, and...
Seller Sessions Podcast
Amazon’s new self‑service “Size Charts” tool, limited to Brand Registry sellers, lets brands create, validate with AI and bulk‑apply a chart to up to 1,000...
Seller Central News
Amazon Freight launched an intermodal shipping option this quarter, routing shipments over 500 miles via rail and truck. The service cuts freight rates by...
Seller Central News
Prime Day 2026 (July 16‑17) requires sellers to keep a two‑week buffer of top SKUs (e.g., 500 extra spatula sets), schedule at least three six‑hour Lightning...
Helium 10 Blog
Helium 10’s recent TACoS Tuesday webcast showed that a 15% top‑of‑search bid increase and a weekday 6 p.m.–10 p.m. dayparting cut a Bluetooth‑earbud campaign’s...
Helium 10 Blog
Denis Luth hit $10 million in net Amazon sales in a single fiscal year by using keyword‑volume tools (>5,000 searches), keeping ACoS under 30 % with a...
Helium 10 Blog