Amazon Rolls Out New FBA Analytics Dashboard for Tracking Aging and Excess Inventory
In March 2024 Amazon launched the “Inventory Health” dashboard in Seller Central, a single‑pane view that shows up to 12 months of aging‑inventory, excess‑stock and surcharge data. The page overlays sales velocity, flags high‑cost SKUs and offers automated actions such as a 10 % discount or removal order.
Overview
Amazon has added a new analytics page to Seller Central that consolidates aging inventory, excess stock, and surcharge information for FBA sellers. The tool, released in March 2024, lets sellers view up to a year of historical data and receive automated recommendations. This single‑pane view is critical for anyone looking to curb long‑term storage fees and improve cash flow.
Key Points
- Unified health screen — All aging‑inventory metrics, excess‑stock alerts, and surcharge details appear on one dashboard instead of multiple reports.
- 12‑month trend analysis — Sellers can scroll through a full year of data to spot seasonal spikes, such as a surge in unsold holiday décor after December.
- Sales‑velocity overlay — The page pairs each ASIN’s sales rate with its age and associated fees, highlighting items that cost more than they earn.
- Actionable excess‑stock tips — Amazon automatically suggests promotions, price cuts, or removal orders for slow‑moving SKUs before surcharges mount.
- Historical surcharge tracking — Users see both current and past aged‑inventory fees, making it easy to calculate the exact margin impact of stale stock.
How the New Dashboard Works
- Access the page — Log into Seller Central, navigate to the “FBA Analytics” menu, and select “Inventory Health.” A seller with a 200‑SKU catalog will instantly see a summary table listing each SKU’s age in days, sales per week, and any accrued surcharge.
- Select a time frame — Use the date selector to display the last 12 months. For example, a seller can view data from July 2023 to June 2024 to compare post‑Thanksgiving inventory aging with the previous year’s pattern.
- Review correlated metrics — The dashboard plots sales velocity (units sold per day) against inventory age on a dual‑axis chart. An ASIN that sold 5 units daily in June but shows 250 days of age will light up in red, signaling a high‑cost item.
- Read Amazon’s recommendations — Beneath each flagged SKU, the system may suggest “Run a 10 % discount for 7 days” or “Create a removal order to Amazon Fulfillment Center X.” A seller of a winter coat line could see a recommendation to liquidate 30 % of the stock before the 181‑day surcharge kicks in.
Analysis & Recommendations
Why This Matters
The dashboard lets sellers cut hours spent merging reports—e.g., a 5,000‑SKU vendor can spot the top 20 cost‑driving items in under five minutes—and directly avoid fees, illustrated by $1,200 surcharge charges in May 2024 for items over 271 days.
Key Takeaways
- The new “Inventory Health” page consolidates aging‑inventory, excess‑stock alerts and surcharge details into one dashboard.
- Sellers can scroll a full 12‑month trend (e.g., July 2023‑June 2024) to identify seasonal aging spikes.
- Amazon provides automated recommendations per SKU, such as “Run a 10 % discount for 7 days” or create a removal order.
- A separate tab reports monthly surcharge totals; May 2024 showed $1,200 in fees for items older than 271 days.
Recommended Actions
- →Log into Seller Central → FBA Analytics → Inventory Health and review the summary table for all SKUs.
- →Select the date range (e.g., last 12 months) and filter for items approaching the 181‑day surcharge threshold.
- →Apply Amazon’s suggested actions—add a discount or submit a removal order—directly from the dashboard for each flagged SKU.
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