Overview

Amazon’s Prime Day returns this summer, delivering a short‑term surge of high‑intent shoppers. Sellers who begin planning weeks in advance can convert the traffic spike into lasting brand momentum and smoother inventory turnover. Early action is essential for both veteran vendors and newcomers looking to maximize the event’s potential.

Key Points

• Two‑week inventory buffer — Keep an extra two‑week supply of your best‑selling SKUs so you don’t run out when demand peaks; a kitchen‑ware brand that added 500 extra spatula sets avoided a costly stock‑out.
• Three Lightning Deals — Schedule at least three time‑limited promotions for high‑margin items; a beauty line ran three six‑hour deals on its flagship serum, keeping the product visible throughout the two‑day sale.
• Seasonal listing refresh — Update titles, bullet points, and A+ content with “Prime Day” and seasonal keywords; a tech accessory seller added “Prime Day 2026” to the product title and saw a lift in organic impressions.
• Headline ad budget shift — Reallocate a portion of your PPC spend to headline search ads in the week before the event; increasing the daily headline budget by 30 % captured shoppers searching for “best Prime Day gifts.”
• Pre‑event price test — Run a 48‑hour discount a month ahead to measure price elasticity; a home‑decor vendor used the results to set a competitive Prime Day price that boosted conversions.
• Review acquisition workflow — Deploy an automated post‑purchase email asking for feedback; the influx of new reviews during Prime Day enhanced credibility and conversion rates.

How to Prepare for Prime Day

1. Audit past performance — Extract last year’s Prime Day data, pinpoint the top‑earning categories, and flag any inventory shortages that led to missed sales; for example, a seller discovered that a popular blender ran out after the first hour in 2023.
2. Project demand — Apply Amazon’s sales‑velocity tool to estimate units per SKU, then add a safety margin (typically 20‑30 %) to cover the expected traffic surge; a pet‑supply brand forecasted 1,200 units for its bestseller and ordered 1,560 to stay safe.