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Amazon’s Search Query Performance (SQP) report in Brand Analytics shows the exact shopper phrases that lead to sales and their conversion rates. For example,...
Helium 10 Blog
In 2024 Amazon’s automated filters blocked about 99 % of suspected IP infringements. Brand Registry’s Report a Violation tool lets members submit up to 50...
Advertising API Release Notes
In 2024 Amazon invested over $1 billion in brand‑protection, boosting automated blocks to 99% of suspect listings and seizing 15 million counterfeit units. The...
Advertising API Release Notes
Amazon launches a new Business Price action panel in Seller Central that provides B2B pricing insights, competitive benchmarking, and discount recommendations...
Seller Central News
On Feb 3 2025 Amazon introduced an instant post‑call satisfaction survey for Seller Support phone calls. The 1‑2 minute questionnaire replaces the previous...
Seller Central News
Amazon Transparency has verified over 2.5 billion product units and now includes roughly 88 000 brands. A 2024 Automation API lets brands push serialization...
Advertising API Release Notes
Amazon's Invoice Defect Rate metric requires B2B sellers to deliver compliant invoices within one business day of shipment. Exceeding the 5% threshold can...
Advertising API Release Notes
The episode shows how a seller moved a coffin‑shaped shelf to Amazon’s first page in 28 days by targeting a niche with fewer than ten sellers, using...
Helium 10 Blog
In Helium 10 podcast episode #170, Severin Borch outlines a step‑by‑step plan for Amazon sellers to boost brand value, including enrolling in Brand Registry...
Helium 10 Blog
Early‑2024 Amazon Ads updates let sellers allocate 60 % of a launch budget to week 1, run an auto‑targeted Sponsored Products campaign for the first 48 hours,...
Helium 10 Blog
ChatGPT lets Amazon sellers draft a product listing in under five minutes versus the typical 30‑45 minute manual effort, slashing overall launch prep time by...
Helium 10 Blog
Amazon DSP now offers two AI‑driven tools: Performance+ (GA) and Brand+ (open beta). Both collapse the traditional 70‑step setup into four clicks, letting...
Advertising API Release Notes
The article compares rule‑based Amazon ad management (e.g., pause keywords with ACOS > 30 %) to AI‑driven automation that can adjust bids within minutes. A...
Helium 10 Blog
Amazon India has become the third‑largest Amazon marketplace by seller count, trailing only the U.S. and U.K., after a 33% YoY increase in sellers and more...
Curated Industry News
Amazon will automatically refund the €0.50 (Germany/France) or £0.45 (UK) coupon redemption fee for new FBA launches on Amazon.de, .fr and .co.uk until...
Seller Central News
Starting in 2025 Amazon will let sellers run Lightning and Best Deals for 1‑14 days on any weekday, charging €4 per day plus 0.75 % of deal revenue (capped at...
Seller Central News
Amazon is waiving the €0.50/£0.45 voucher redemption fee for brand‑new FBA items launched within the last 90 days on any European marketplace and the UK. The...
Seller Central News
Amazon will run multiple 24‑ to 48‑hour Spring Deal Days over the next several weeks, each spotlighting rotating categories. On 3/19/25 the new Search Query...
Helium 10 Blog
The Amazon Influencer Program guide stresses using a data‑driven workflow: filter for products with at least 500 monthly sales and a 4‑star rating, prioritize...
Helium 10 Blog
Amazon has launched a native invoice upload tool in Seller Central that adds an “Upload Invoice” button on the order‑details page, supports batch uploads of...
Seller Central News