Overview

Amazon has launched a limited‑time program that removes the €0.50 (or £0.45) per‑redemption voucher fee for brand‑new FBA items sold on any European marketplace and the United Kingdom. The offer runs until mid‑2025 and applies only to products that have been purchasable for no more than 90 days, giving sellers a cost‑free way to boost early‑stage sales. Sellers should care because vouchers are a proven driver of visibility, and eliminating the fee can dramatically improve launch profitability.

Key Points

• Fee waiver — Amazon reimburses the standard €0.50/£0.45 voucher redemption charge for qualifying new FBA listings.
• Geographic scope — The promotion is active across all Amazon European sites (DE, FR, ES, IT, NL, PL, SE, etc.) and the UK marketplace.
• 90‑day eligibility — Only items that became buyable within the last 90 days are eligible for the fee refund.
• Automatic credit — Reimbursements are posted to the seller’s account at the close of each qualifying month; no manual claim is required.
• No sales‑history prerequisite — Sellers can attach vouchers from day one, bypassing the usual requirement for prior sales volume.

How the Promotion Works

1. Identify eligible listings — Check the “Buy Box date” in Seller Central; if the product went live within the past 90 days, it qualifies. For example, a kitchen gadget launched on 15 March 2025 in the French marketplace would be eligible until 13 June 2025.
2. Create a voucher — Use the Advertising → Voucher tool, set the discount amount (e.g., €5 off), and select the newly launched SKU. Amazon will automatically flag the voucher as eligible for fee reimbursement.
3. Run the promotion — Launch the voucher for any duration you choose, such as a 30‑day campaign. Each time a shopper redeems the voucher, Amazon records the €0.50 fee but earmarks it for refund.
4. Monthly reconciliation — At the end of each month, Amazon aggregates all qualifying redemptions and credits the total fee amount back to your settlement report. If a campaign generated 400 redemptions, the seller receives a €200 credit automatically.