Overview

Amazon is temporarily removing the per‑redemption coupon charge for brand‑new FBA items launched on its German, French and United Kingdom marketplaces. The waiver, which runs until the middle of 2025, automatically refunds the usual €0.50 (or £0.45 in the UK) fee each time a shopper uses a coupon on an eligible launch product. Sellers planning to introduce new SKUs in Europe can now run coupon promotions without the extra expense that normally accompanies each redemption.

Key Points

• Full fee refund — The standard coupon redemption fee of €0.50 in Germany and France, and £0.45 in the UK, is credited back to the seller’s account for qualifying launches.
• Eligible marketplaces — The promotion applies only to Amazon.de, Amazon.fr and Amazon.co.uk.
• 90‑day eligibility window — A product must become purchasable within 90 days of the coupon’s start date to qualify for the waiver.
• Automatic crediting — Reimbursements are posted to the seller’s balance at the end of each qualifying month; no manual claim is required.
• No redemption cap — Sellers can benefit from the refund regardless of how many coupons are redeemed during the launch period.
• Coupon creation without sales history — New ASINs can generate coupons immediately, bypassing Amazon’s usual requirement for prior sales.

How the Waiver Works

1. Create a coupon as usual — Use the regular Seller Central coupon wizard to set discount amount, budget and start date.
   Example: A seller launches a new kitchen gadget on Amazon.de and creates a 15 % coupon starting 15 May, budgeting €2,000 for the promotion.

2. Amazon applies the standard redemption fee — Each time a customer redeems the coupon, the system deducts €0.50 from the seller’s account, just like any other coupon.
   Example: On 20 May, ten customers use the coupon; Amazon initially records a €5 fee (10 × €0.50).

3. — At the close of the month, Amazon reviews all redemptions linked to qualifying new products and credits the total fee amount back to the seller’s balance. : At the end of May, the seller receives a €5 credit, nullifying the fee incurred for those ten redemptions.