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Amazon has launched the unified Returns Dashboard in Seller Central, giving every seller ASIN‑level return breakdowns, 30‑day trend charts and separate FBA/FBM...
Seller Central News
Amazon’s Vacation Status in Seller Central lets you hide merchant‑fulfilled listings for a defined period (e.g., March 15‑17). Turning it on before a break...
Seller Central News
Amazon is deploying more advanced AI enforcement and stricter documentation requirements, making account suspensions faster and harder to appeal. Sellers need...
Curated Industry News
Amazon adds XRechnung e‑invoicing to its VAT Calculation Service for German B2B orders, active from 15 December 2025. The XML invoices follow EN 16931 and give...
Seller Central News
On Dec 10 2025 Amazon announced a fresh $35 billion investment in India through 2030, adding to roughly $40 billion already spent. The plan will embed AI tools...
About Amazon Company News
In early 2024 Amazon added two AI‑driven creative utilities – Creative Agent and Sponsored Products Video – that generate dozens of headline/description...
Helium 10 Blog
Amazon Australia is offering a 5% referral fee rate for new-to-FBA products, valid for 120 days per ASIN with unit caps. Sellers must meet IPI score...
Seller Central News
Amazon UAE has launched a limited‑time 5 % referral‑fee program for brand‑new parent ASINs that have not been listed in the UAE marketplace in the past...
Seller Central News
The UK has delayed its new subscription‑contract rules to autumn 2026, introducing mandatory dual 14‑day cooling‑off periods, renewal‑notice emails that must...
Seller Central News
From December 2 2025 Amazon Seller Central will eliminate passwords and SMS two‑step codes, replacing them with device‑based passkeys. Sellers will log in...
Seller Central News
Amazon Seller Central will make passkeys the primary sign‑in method on December 2 2025, replacing passwords and SMS‑based 2FA with biometric or device‑PIN...
Seller Central News
Amazon’s new AI‑powered bulk listing creator lets sellers upload a spreadsheet and receive draft product pages in minutes, auto‑filling roughly 70 % of...
Seller Central News
Amazon now lets the 1.3 million sellers using its AI tools generate bulk listings from a spreadsheet. The AI auto‑fills roughly 70 % of required fields (title,...
Seller Central News
Amazon now supports bulk AI listing creation, letting sellers upload a spreadsheet and have the AI auto‑fill >70% of required attributes. Over 1.3 million...
Seller Central News
In early 2026 three veteran mentors outlined a three‑step recovery framework for mid‑size Amazon sellers. After applying it, a brand cut ACOS from 28% to 14%...
Helium 10 Blog
Starting 1 January 2026 Amazon caps deal fees at €300 per promotion in Germany, France, Italy and Spain and €100 in the Netherlands, down from previous higher...
Seller Central News
Starting 1 January 2026 Amazon will cut European FBA fulfillment fees by about £0.26 per parcel and lower referral fees for cheap items (8%→5% ≤£15, 15%→10%...
Seller Central News
Amazon introduced Sponsored Prompts, an AI‑native ad format inside the Rufus shopping assistant. Brands can run Product Prompts (single ASIN) or Discovery...
Advertising API Release Notes
Mansour’s early‑2024 playbook adds a Query‑Level Performance Dashboard that shows exact shopper terms and conversion rates within 48 hours, a 15‑second...
Helium 10 Blog
An analysis of over 1,300 Rufus AI‑suggested items showed 41.8% also carry the Amazon’s Choice badge. The recommendations were 94.2% Fulfilled by Amazon, 87.2%...
Helium 10 Blog