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Amazon will launch a self‑serve TikTok ad placement for Sponsored Brands and Sponsored Products in early September, adding a “Buy on Amazon” button. A per‑unit...
Helium 10 Blog
In early 2024 Helium 10 episode #139 highlighted soaring ocean and air freight rates, Amazon’s raised IPI minimum, and WM Logistics’ rollout of regional...
Helium 10 Blog
In early 2024 Rafael Torrecillas and Adriana Rangel warned that Amazon rewrites its seller policies about 12 times a year; a single breach can lock an account...
Helium 10 Blog
Amazon will enforce a new bullet‑point limit of roughly 150 characters and require core keywords like “water‑resistant” in the first two bullets by the Aug 15...
Helium 10 Blog
On July 26 2024 Amazon introduced a stricter reimbursement policy that requires carrier‑verified proof of loss and launched the Reimbursement Center in Seller...
Helium 10 Blog
In October 2024 Amazon revised its FBA reimbursement policy, adding automatic credits for lost inventory, extending the claim window from 90 to 180 days, and...
Helium 10 Blog
On July 12 2024 Helium 10 reported Amazon’s Buy Box algorithm now gives extra weight to fulfillment speed and FBA usage, causing sellers to lose the box on...
Helium 10 Blog
The Prime Day 2024 Amazon PPC Masterclass advises sellers to raise the daily budget of a dedicated “Prime Day Prep” campaign by ~30% two weeks before...
Helium 10 Blog
On July 4 2024 Helium 10 reported three Amazon‑related shifts: U.S. Customs may re‑evaluate the HS‑code used by Shein and Temu, potentially raising duty from...
Helium 10 Blog
Amazon Prime Day 2024 will peak in June. Sellers should boost Sponsored Products budgets by ~20% daily for the two weeks before the event, submit Lightning...
Helium 10 Blog
Amazon’s seller‑central now offers personalized promotion tools—including Targeted Coupon Delivery, algorithm‑driven price overlays, and Segmented Lightning...
Helium 10 Blog
A Helium 10 discussion highlighted common sourcing errors such as mis‑classifying a silicone spatula under a generic HS code, which caused a two‑week customs...
Helium 10 Blog
On June 21, 2024 Helium 10 reported Amazon EU’s new AI‑generated image tool and multilingual Generative Listing Assistant (French, German, Italian, Spanish)...
Helium 10 Blog
Helium 10 reports three July 1‑2024 shifts: TikTok Shop will shut down in Germany, France and the UK; Walmart will auto‑link every new review to a verified...
Helium 10 Blog
In early 2024 Amazon added a “Report Abuse” button on every review, a one‑click buyer delete option in the “Your Orders” page, and a strict 30‑day deadline for...
Helium 10 Blog
Amazon refreshes Best Sellers Rank (BSR) roughly every hour; a jump from rank 180,000 to 25,000 in Pet Supplies signals a sharp sales surge. In Home & Kitchen,...
Helium 10 Blog
Starting Q2 2024, Amazon will add a per‑unit “High Return Rate Fee” for sellers whose return percentage exceeds the category benchmark for two consecutive...
Helium 10 Blog
Amazon will add a high‑return processing surcharge starting June 1 2024 for SKUs whose return rate exceeds an undisclosed benchmark, stacking on the standard...
Helium 10 Blog
In Q1 2024 Amazon Brand Registry flagged roughly 2,000 infringing listings per day and expanded A+ Content and Sponsored Brands access to 30 marketplaces....
Helium 10 Blog
Amazon now mandates every U.S. marketplace seller to finish an annual INFORM Act certification within a 30‑day window after the dashboard alert (e.g., alert on...
Helium 10 Blog