Overview

On June 21, 2024 Helium 10 announced three significant updates that impact sellers on Amazon and Walmart. Amazon is introducing AI‑driven image creation and a multilingual generative listing assistant for its European marketplaces, while Walmart has launched a browser‑based video builder for product listings. At the same time, Amazon has revised the formula used to calculate the Seller‑Qualified Performance (SQP) score, shifting emphasis toward order defect and late‑shipment rates. Sellers who depend on high‑quality visuals, automated copy, or strict performance thresholds need to understand these changes and adjust their workflows to stay competitive.

Key Points

• AI‑Generated Images for Amazon EU — Sellers can now produce multiple product photos inside Seller Central by entering a keyword and selecting a visual style.
• Multilingual Generative Listing Assistant — The AI copy engine now supports French, German, Italian and Spanish marketplaces, delivering title, bullet and description drafts in the local language.
• Walmart Video Builder — A web‑based editor creates a short narrated video from a single product image, ready for the Walmart carousel.
• Revised SQP Weighting — Amazon’s new SQP calculation assigns 40 % to order defect rate, 30 % to late‑shipment rate, 20 % to policy violations and 10 % to cancellations.
• Broader Eligibility — All professional sellers with at least €5,000 in sales over the previous 30 days can access the AI tools, removing the previous premium‑only restriction.

How the New Features Work

1. AI Image Generation (Amazon EU) —

   • The seller opens the listing editor, clicks “Create Image,” types a product name such as “bamboo coffee mug,” and picks a style like “lifestyle on a desk.”
   • The AI returns three variations: a clean studio shot, a usage scene on a home office desk, and a close‑up of the mug’s texture.
   • The seller can download the preferred image or request a new set with different lighting or background settings.