#511 – Managing Q4 Amazon PPC Campaigns
To win Q4 on Amazon, raise each campaign’s daily budget by at least 30% before Nov 1 (e.g., $100 → $130), boost bids on holiday‑intent keywords by 10‑15%...
Helium 10 Blog
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To win Q4 on Amazon, raise each campaign’s daily budget by at least 30% before Nov 1 (e.g., $100 → $130), boost bids on holiday‑intent keywords by 10‑15%...
Helium 10 Blog
Amazon will deactivate the final MWS endpoints in early 2024, forcing all private integrations to switch to the Selling Partner API. The migration requires...
Seller Central News
Amazon will permanently disable the last MWS endpoints for inbound shipment, inventory and outbound fulfillment by late February 2026. Private apps must switch...
Seller Central News
Amazon will fully shut down legacy MWS API by the end of 2024 after removing inbound shipment, inventory, outbound shipment and notification endpoints in early...
Seller Central News
Amazon will permanently deactivate key MWS endpoints on the announced cut‑off date, ending feeds like SubmitFeed and inbound shipment creation. Private apps...
Seller Central News
Amazon has removed PII retrieval via LWA tokens in SP‑API, effective immediately. Developers must now use the OAuth flow with the read:buyer_info scope;...
SP-API Changelog
On Nov 16 2023 Amazon launched in‑app checkout on Snapchat and Instagram, letting shoppers complete purchases without leaving the app. The rollout also expands...
Helium 10 Blog
Effective immediately, Amazon requires every brand‑owned ASIN to display a Brand Story module and at least one A+ Content approval within the past 12 months to...
Seller Central News
Effective immediately, Amazon requires every brand‑registered seller to publish a Brand Story on each owned ASIN and to have at least five approved A+ modules...
Seller Central News
Amazon Individual sellers pay $0.99 per sale, while Professional sellers pay a $39.99 monthly fee with no per‑item charge. The break‑even point is roughly 40...
Helium 10 Blog
Episode 97 of the Helium 10 podcast (2024) outlines a 7‑step Amazon selling framework: use Black Box to find products with sales rank 1,000‑10,000 and...
Helium 10 Blog
Amazon will auto‑enroll sellers who do not upload a Spanish packaging registration number by the mid‑April 2024 deadline (example: 15 April 2024)....
Seller Central News
Amazon warns that Spanish EPR packaging rules deadline is near; sellers must register a packaging number (e.g., ES‑12345678) in the Amazon EPR portal or be...
Seller Central News
On October 2, 2023 Amazon released SP‑API SDK 2.0 for Java and C# that removes IAM and SigV4, enabling single OAuth 2.0 bearer token authentication. This...
SP-API Changelog
Amazon.de began auto‑removing any EEE listing lacking a valid WEEE registration number on 13 Feb 2026, flagging the inventory as stranded and continuing...
Seller Central News
Amazon launched its generative‑AI search in July 2023, reporting a ~10% lift in click‑through rates, while Walmart rolled out AI search in November 2023 with a...
Helium 10 Blog
Amazon will raise FBA Prime eligibility standards later this year, requiring a 98 % on‑time delivery rate (up from 95 %), an ODR ≤ 0.5 %, and an IPI above 400....
Seller Central News
Effective July 2024 Amazon mandates a minimum 30‑day return window for most SKUs, with a 90‑day window for holiday listings. FBA sellers receive product price,...
Helium 10 Blog
Amazon will cease its free Amazon Responsible Person Service (ARPS) and require every seller with CE‑marked products to appoint an EU‑based Responsible Person...
Seller Central News
Amazon will end its free Amazon Responsible Person Service (ARPS) on 30 June 2026, giving sellers a 90‑day window to appoint an independent RP for every...
Seller Central News