Overview

Amazon will discontinue its free Amazon Responsible Person Service (ARPS) on June 30, 2026. The change forces every seller who lists CE‑marked products in the EU to secure an independent Responsible Person (RP) and update the information in Seller Central, or risk having those listings removed from all European marketplaces.

Key Points

• Service termination date — ARPS will cease operation on 30 June 2026, giving sellers a 90‑day window from the announcement to transition.
• Legal requirement — EU law mandates a designated RP for every CE‑marked product; without a valid RP, Amazon must deactivate the listing.
• Scope of affected goods — Electronics, toys, PPE, medical devices, machinery and any other items bearing the CE mark fall under the rule.
• No exit fee — Amazon confirmed sellers will not be charged for leaving ARPS, but third‑party RP providers typically bill an annual fee per brand or product line.
• Compliance dashboard update — All new RP details must be entered through the Seller Central compliance dashboard; failure to do so after the deadline triggers automatic deactivation.
• Potential revenue loss — Sellers missing the deadline could lose access to a market that accounts for roughly 15 % of global e‑commerce sales, translating into multi‑million‑dollar revenue gaps for high‑volume EU sellers.

What's Changing

1. ARPS shutdown — Amazon will stop offering the free RP function, meaning the platform will no longer store or display RP information on behalf of sellers. Example: A seller of Bluetooth headphones who previously relied on ARPS will see the “Responsible Person” field blank after 30 June 2026.
2. Mandatory third‑party RP appointment — Sellers must contract an EU‑based RP for each CE‑marked brand they sell. Example: A French‑based compliance firm can act as RP for a German seller’s line of power tools, covering all 12 EU member states.
3. Seller Central data refresh — The new RP’s name, address, and contact email must be uploaded via the compliance dashboard for every affected SKU.