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Amazon launched an automatic FBA reimbursement engine this month, crediting sellers instantly for lost, damaged or qualifying return inventory. Manual claim...
Seller Central News
Amazon will enforce per‑unit reimbursement caps for Multi‑Channel Fulfilment (MCF) orders starting 23 Aug 2024. Caps are US $450, Canada $400, EU €275 (DE, FR,...
Seller Central News
Starting 23 August 2024 Amazon will award the Seller Prime badge only to the fastest 85 % of offers in each EU marketplace. New caps are 4 days for...
Seller Central News
Amazon will cap MCF reimbursements at $450 per unit in the US (with a $400 secondary tier), €275 per unit in Germany, France, Italy and Spain, £250 per unit in...
Seller Central News
Amazon is launching a size‑normalization engine in Q2 2026 that will auto‑convert item dimensions, capacity and unit count into locale‑aware metric or imperial...
Seller Central News
Amazon's AI shopping assistant Rufus is now available to all U.S. customers, fundamentally changing how products are discovered through conversational search....
Advertising API Release Notes
On July 12 2024 Helium 10 reported Amazon’s Buy Box algorithm now gives extra weight to fulfillment speed and FBA usage, causing sellers to lose the box on...
Helium 10 Blog
Amazon has completed the nationwide rollout of its generative‑AI shopping assistant Rufus to all US shoppers on mobile apps and desktop sites, after a beta...
Advertising API Release Notes
Amazon’s new Seller Guide launches a 90‑day incentive clock that starts the moment the first SKU is live and bundles six programs—Automated Pricing, FBA,...
Seller University
The Prime Day 2024 Amazon PPC Masterclass advises sellers to raise the daily budget of a dedicated “Prime Day Prep” campaign by ~30% two weeks before...
Helium 10 Blog
In Q4 2023 Amazon recorded a 12% rise in review‑removal tickets tied to fake‑review networks, and its Seller Performance dashboard now flags accounts with...
Seller Sessions Podcast
On July 4 2024 Helium 10 reported three Amazon‑related shifts: U.S. Customs may re‑evaluate the HS‑code used by Shein and Temu, potentially raising duty from...
Helium 10 Blog
On July 3 2024 Amazon added mandatory reporting rules to the Data Protection Policy and Acceptable Use Policy. Sellers must email security incidents to...
SP-API Changelog
Germany's EPR for single‑use plastics now requires every Amazon.de seller to register each brand on the DIVID system and upload a unique registration number...
Seller Central News
Effective immediately, Amazon.de requires every seller of single‑use plastic items to register on Germany's DIVID portal and upload the assigned registration...
Seller Central News
Effective 1 August 2024 Amazon will overhaul KSA fees: referral percentages shift in 14 categories (e.g., Home & Kitchen rises from 15% to 16%), FBA and...
Seller Central News
In June 2024 Amazon announced that several SP‑API endpoints enter deprecation, with firm removal dates such as GET /orders/v0/orders on 31 December 2024 and...
SP-API Changelog
Amazon Prime Day 2025 is set for July 16‑17. Early Lightning Deals or Prime Exclusive Discounts submitted before the cut‑off will appear on the main Prime Day...
Seller Central News
Amazon Prime Day 2025 runs July 16‑21, extending to a six‑day window. Sellers can launch coupons, percentage‑off deals and Sponsored Products up to the event...
Seller Central News
Amazon Prime Day 2024 will peak in June. Sellers should boost Sponsored Products budgets by ~20% daily for the two weeks before the event, submit Lightning...
Helium 10 Blog