#139 – Emprendiendo en Amazon
In early 2024 Rafael Torrecillas and Adriana Rangel warned that Amazon rewrites its seller policies about 12 times a year; a single breach can lock an account...
Helium 10 Blog
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In early 2024 Rafael Torrecillas and Adriana Rangel warned that Amazon rewrites its seller policies about 12 times a year; a single breach can lock an account...
Helium 10 Blog
Amazon will enforce a new bullet‑point limit of roughly 150 characters and require core keywords like “water‑resistant” in the first two bullets by the Aug 15...
Helium 10 Blog
Effective 1 August 2024 Amazon will replace the contracting party name “Amazon Services Europe S.a.r.l.” with “Amazon EU S.à.r.l.” in the SP‑API Developer...
SP-API Changelog
Effective immediately, Amazon requires sellers to arrange a residential pickup for returns of items weighing 31.5 kg (≈69 lb) or larger, or with any packed...
Seller Central News
Amazon will shut down the Selling Partner API (SP‑API) Blog on July 31, 2024. After that date every blog URL returns a 404 error, and developers must use the...
SP-API Changelog
Amazon now prohibits emojis, special characters, and promotional language in bullet points, enforcing compliance through AI tools that automatically detect and...
Advertising API Release Notes
Starting this quarter Amazon will apply its multi‑seller image feature to every major category, requiring every active ASIN to have three mandatory images – a...
Seller Central News
On July 26 2024 Amazon introduced a stricter reimbursement policy that requires carrier‑verified proof of loss and launched the Reimbursement Center in Seller...
Helium 10 Blog
Amazon has instantly banned all inflatable infant and toddler travel beds for children under three years after a CPSC safety warning. Listings containing...
Seller Central News
In October 2024 Amazon revised its FBA reimbursement policy, adding automatic credits for lost inventory, extending the claim window from 90 to 180 days, and...
Helium 10 Blog
Amazon launched an automatic FBA reimbursement engine this month, crediting sellers instantly for lost, damaged or qualifying return inventory. Manual claim...
Seller Central News
Starting 23 August 2024 Amazon will award the Seller Prime badge only to the fastest 85 % of offers in each EU marketplace. New caps are 4 days for...
Seller Central News
Amazon will cap MCF reimbursements at $450 per unit in the US (with a $400 secondary tier), €275 per unit in Germany, France, Italy and Spain, £250 per unit in...
Seller Central News
Amazon will enforce per‑unit reimbursement caps for Multi‑Channel Fulfilment (MCF) orders starting 23 Aug 2024. Caps are US $450, Canada $400, EU €275 (DE, FR,...
Seller Central News
Amazon is launching a size‑normalization engine in Q2 2026 that will auto‑convert item dimensions, capacity and unit count into locale‑aware metric or imperial...
Seller Central News
Amazon's AI shopping assistant Rufus is now available to all U.S. customers, fundamentally changing how products are discovered through conversational search....
Advertising API Release Notes
On July 12 2024 Helium 10 reported Amazon’s Buy Box algorithm now gives extra weight to fulfillment speed and FBA usage, causing sellers to lose the box on...
Helium 10 Blog
Amazon has completed the nationwide rollout of its generative‑AI shopping assistant Rufus to all US shoppers on mobile apps and desktop sites, after a beta...
Advertising API Release Notes
Amazon’s new Seller Guide launches a 90‑day incentive clock that starts the moment the first SKU is live and bundles six programs—Automated Pricing, FBA,...
Seller University
The Prime Day 2024 Amazon PPC Masterclass advises sellers to raise the daily budget of a dedicated “Prime Day Prep” campaign by ~30% two weeks before...
Helium 10 Blog