Seller Central·critical
New Amazon Fee Changes June 2025
Amazon will raise the per‑redemption fee for Sponsored Coupons and add a per‑unit surcharge for Lightning Deal participation effective June 2 2025. The new...
Helium 10 Blog
1486 articles
Rufus & AI·critical
Amazon Rufus AI Overhaul Signals Shift From Keyword Search to Intent-Based Discovery
In March 2025 Amazon upgraded Rufus with mood‑based browsing, a desktop AI answer bar, and an image relevance scoring engine. The beta saw ~190 000 queries per...
Advertising API Release Notes
Fees & FBA·critical
#651 – ANOTHER Amazon Fee Increase? and Big Spring Sale Live | Weekly Buzz 3/25/25
Amazon will raise referral fees for home décor, kitchenware and pet‑supply categories to up to 17% (e.g., ceramic vases from 15% to 17%) starting the first day...
Helium 10 Blog