Amazon Overhauling Listing Attributes Across All 20 Marketplaces on March 23
On March 23 2025 Amazon will update its product‑listing schema across all 20 marketplaces, changing mandatory fields and pruning dropdowns for SP‑API v2021‑08‑01 and JSON_LISTINGS_FEED. Sellers must add required attributes such as “Power Source” for Brazil and replace retired values like “Lithium‑Ion (Old)” with “Lithium‑Ion (High‑Capacity)” to avoid listing rejections.
Overview
On March 23 2025, Amazon will roll out a sweeping revision of product‑listing attributes across all 20 of its global marketplaces. The update reshapes which fields are mandatory, optional, or retired, and refines the selectable values for many dropdown attributes. Sellers who feed inventory through the Selling Partner API (SP‑API) version 2021‑08‑01 or the JSON_LISTINGS_FEED must adjust their integrations now to avoid rejected listings.
Key Points
- Scope of change — The new schema touches dozens of product types, shifting dozens of fields between required, optional, and deprecated status.
- Dropdown overhaul — Several enumeration lists are being pruned and reorganized, eliminating outdated options and adding more precise alternatives.
- Attribute consolidation — Redundant fields that previously served similar purposes are merged or removed, streamlining the data model.
- Global simultaneity — All 20 Amazon marketplaces—from North America to Europe, Asia‑Pacific, the Middle East, and emerging regions—receive the changes on the same day, leaving no staggered compliance windows.
- API‑only impact — Only listings submitted via SP‑API v2021‑08‑01 or the JSON_LISTINGS_FEED are subject to the new rules; XSD/XML feeds and product‑only listings remain unchanged.
How Listing Attributes Are Changing
- Reclassify field status — A size‑type attribute that was optional for “Apparel” in the US becomes required for the same category in Japan. Sellers must now supply a valid size value when posting Japanese apparel listings, or the submission will be rejected.
- Refresh enumeration options — The “Battery Type” dropdown for electronics drops the “Lithium‑Ion (Old)” entry and introduces “Lithium‑Ion (High‑Capacity)”. Any existing listings still using the retired option will fail validation and need to be updated to the new value.
- Merge overlapping attributes — The separate “Material” and “Fabric” fields for home‑goods are combined into a single “Material/Fabric” attribute. Sellers should map data from both legacy fields into the new unified field to keep their listings active.
Analysis & Recommendations
Why This Matters
The simultaneous March 23 2025 rollout across 20 marketplaces means any non‑compliant API feed will be rejected, potentially pulling thousands of SKUs offline. Mandatory fields like Power Source and Voltage, plus new enum values, require immediate code changes to keep sales flowing.
Key Takeaways
- The schema change launches on March 23 2025 for all 20 Amazon marketplaces at once.
- The “Battery Type” dropdown drops “Lithium‑Ion (Old)” and adds “Lithium‑Ion (High‑Capacity)”.
- “Power Source” becomes mandatory in Brazil and the “Electric‑Grid” option is retired.
- An example seller with 5,000 SKUs may need to update roughly 1,200 items.
Recommended Actions
- →Run a SP‑API catalog report (GET /catalog/v0/items) filtered by categories Apparel, Electronics, Home Goods to identify SKUs missing new required f...
- →Update integration code to populate mandatory fields (e.g., Power Source, Voltage) and map Material/Fabric, then test via Seller Central > API Test...
- →Add a pre‑submission validation script that replaces any “Lithium‑Ion (Old)” values with “Lithium‑Ion (High‑Capacity)” before sending the JSON_LIST...
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