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Effective 25 June 2025 Amazon will block all Merchant Fulfilled Network (MFN) listings that lack battery compliance data. Sellers must answer three mandatory...
SP-API Changelog
Amazon’s Rufus AI now treats Customer Q&A as factual product data, giving extra weight to answers from verified purchasers and to responses posted within...
Helium 10 Blog
Amazon will enforce new listing rules on August 24 2025, making ItemPackageQuantity and CountryOfOrigin mandatory and replacing enum values like "Other" with...
SP-API Changelog
Amazon’s Rufus AI assistant, launched in 2024, now drives intent‑based product discovery by parsing titles, bullet points, A+ Content and reviews. Roughly...
Industry News
Amazon’s Rufus AI, launched 2024, answers natural‑language shopper questions by pulling data from titles, bullet points, descriptions, reviews, Q&A and images,...
Advertising API Release Notes
By 18 August 2025 Amazon will require a valid national EPR registration number for every battery‑containing ASIN on all nine EU marketplaces (DE, FR, IT, ES,...
Advertising API Release Notes
Effective July 31 2025 Amazon’s new review policy limits reviews to verified purchasers within a 90‑day post‑delivery window and bans automated review‑request...
Helium 10 Blog
Amazon recalled about 2,700 Amazon Basics Premium Foam Eurotop mattresses sold from early 2023 to mid‑2024 after they failed the federal flammability test....
Advertising API Release Notes
Amazon has gone live with its AI suite—Alexa+, Rufus, Interests AI and a multimodal search engine—in 2024, offering sellers AI‑generated keyword lists,...
Helium 10 Blog
Starting early 2025 Amazon auto‑enrolled all active Sponsored Brand and Sponsored Product campaigns into the Rufus AI shopping assistant, displaying...
Advertising API Release Notes
Amazon will cease all U.S. FBA prep and labeling services on Jan 1 2026. The Inbound Shipment API version 2024‑03‑20 will reject the value “AMAZON” for...
SP-API Changelog
On 11 June 2025 Amazon will add a new ShipmentStatus value “PendingSchedule” to SP‑API getOrder/getOrders for Easy Ship orders awaiting carrier assignment. The...
SP-API Changelog
Amazon’s A9 search now ranks listings by conversion signals—CTR and post‑click sales—rather than keyword density. A new weight‑tier surcharge applies to items...
Helium 10 Blog
Effective immediately, Amazon UK has discontinued its in‑warehouse FBA prep service. All shipments must arrive with correct FNSKU labels, poly‑bags and...
Seller Central News
Effective January 1 2026 Amazon will discontinue all FBA preparation and labeling services. Sellers must apply FNSKU stickers, poly‑bags, bubble‑wrap and...
eCommerceBytes
Amazon’s 2018 Category‑Approval Program lets sellers list open categories (books, apparel, toys, most food) instantly, but an automated scan still blocks...
Helium 10 Blog
During the week of July 24‑25, Amazon raised list prices of sub‑$10 items ~5% and increased referral fees to 8% for SKUs under $15, while the Accelerate 10%...
Helium 10 Blog
Amazon's new Rufus AI assistant now parses the full 2,000‑character product description, title, bullet points, A+ Content, reviews and Q&A to answer...
Advertising API Release Notes
Amazon launched Rufus, an AI‑driven assistant, in early 2024 that indexes product descriptions by meaning instead of exact keywords. Listings that state...
Helium 10 Blog
Amazon refreshed its Account Health guide, explaining that the Composite Score aggregates IP complaints, authenticity flags, and review‑manipulation notices...
Seller Central News