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Amazon UK is introducing a 90% on-time delivery rate requirement for seller-fulfilled orders, with enforcement starting in early 2026. Sellers who fall below...
Seller Central News
Amazon’s Transparency program now requires a unique serial code on every unit, with over 88 000 brands and 2.5 billion units verified across ten marketplaces....
Seller Central News
Amazon now uses AI to scan all buyer-seller messages in real time, blocking communications with persuasive language, emojis, external links, or review...
Seller Central News
On Aug 28, 2025 Helium 10 reported Amazon’s test limiting parent listings to ten child ASINs, requiring sellers to split larger variation groups; Walmart...
Helium 10 Blog
Effective immediately, any new product enrolled in Pan‑EU FBA must have an active listing on Amazon.nl, adding the Netherlands to the mandatory DE, FR, IT, ES...
Seller Central News
Effective immediately, any new product enrolled in Pan‑EU FBA must have an active offer on amazon.nl or enrollment will be rejected. Amazon will give a minimum...
Seller Central News
Amazon has rolled out a breaking change to Product Fees API version 0: the request field previewAttributes.itemPrice is removed and the response object...
SP-API Changelog
Amazon’s Account Health Assurance (AHA) automatically protects professional sellers who keep an Account Health Rating (AHR) of 250 or higher for six...
Seller Central News
Amazon will automatically deduct 15% VAT from sales for sellers without a valid VAT registration number starting January 1, 2026. Sellers must update their tax...
Seller Central News
Amazon will split every child SKU in a parent‑child family into its own ASIN starting later in 2025, forcing separate titles, bullets, and inventory. Sponsored...
Helium 10 Blog
Effective immediately, Amazon requires compatibility titles to start with the seller’s brand or a generic description, followed by a “compatible with” phrase...
Seller Central News
Amazon now enforces its trademark policy on product titles, requiring a qualifier such as “compatible with,” “fits,” or “intended for” before any brand name....
Seller Central News
In Q4, the B2B Sales Dashboard shows 22 % of orders from corporate buyers and the Buy Box win rate fell from 78 % to 62 % in early December. Custom date...
Seller Central News
Amazon now enforces a strict title format for compatibility listings effective immediately. Titles must begin with the seller’s brand or generic description,...
Seller Central News
Amazon's SP-API will add a payments array to the Shipment Invoicing API and three new fields—paymentCnpj, creditCardBrand, and authorizationId—to the Orders...
SP-API Changelog
Amazon will prune unused variation themes flagged with a red “Do not use” label starting the last week of August 2025 and enforce removal by September 30 2025....
Seller Central News
Amazon will retire low‑usage variation themes between Sep 2 2025 and Sep 30 2025. Listings still using a deprecated theme will receive an “invalid value”...
Seller Central News
Starting September 2025 Amazon removed rarely used variation themes (e.g., SizeColor, MaterialFinish) from all category templates. Listings that still...
Seller Central News
Amazon’s Rufus AI replaces short‑keyword searches with natural‑language queries, forcing sellers to use 4‑to‑7 word long‑tail keywords and broad‑match to stay...
Helium 10 Blog
Amazon began phasing out deprecated variation themes on Sep 2 2025, marking them with a red X in templates. Listings using themes such as “Pattern‑Name” will...
Seller Central News