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Effective March 31 2026 Amazon will end commingling and enforce new barcode rules: brand‑registered owners can ship with only a valid UPC/EAN/ISBN, while all...
Seller Central News
Effective March 31 2026, Amazon will end commingling, requiring all non‑brand‑registry sellers to label each unit with an Amazon‑generated FNSKU, while...
Seller Central News
Amazon has immediately halted all Australia Post inbound shipments to fulfillment centres XBW3 (Melbourne) and XAU1 (Sydney). The pause is indefinite and...
Seller Central News
Effective March 31, 2026 Amazon will end commingling of FBA inventory. Brand Registry sellers can choose “Manufacturer barcode” (UPC/EAN/ISBN) and skip the...
Seller Central News
Rufus AI now adds research blocks above Amazon listings, pulling external articles and videos, and drives about 60% higher purchase intent than standard...
Advertising API Release Notes
On 12/4/25 Amazon announced its deepest seller‑fee cuts, lowering referral rates from 15% to 12% for $200k sales and trimming pick‑and‑pack fees for items...
Helium 10 Blog
In early 2024 Amazon raised the delivery‑speed weight in the Buy Box algorithm to roughly 25‑30% (up from ~15%). Faster shipping now tolerates a 2‑3% price...
Curated Industry News
Amazon is rolling out password‑less passkey login for Seller Central, starting optional in April 2024 and becoming mandatory by January 2025. Sellers can use...
Seller Central News
Amazon is cutting referral fees and FBA fulfillment costs across European stores in a phased rollout targeting low-price categories where Shein and Temu have...
Curated Industry News
On Black Friday 2025 Rufus AI doubled purchase rates (100 % lift) and saw an 85 % day‑over‑day rise in usage; buyers completed purchases in 3–5 min versus...
Advertising API Release Notes
Amazon will require all Seller Central users to sign in with a passkey instead of passwords starting December 2 2025. The passkey uses device‑based biometrics,...
Seller Central News
Amazon announces one of its largest European fee reductions for 2026, cutting referral and FBA fulfilment fees by an average of £0.15/€0.17 per unit, while...
Seller Central News
Amazon will overhaul European referral and FBA fees, delivering an average saving of £0.15 per unit. Fulfilment fees drop by £0.26 per unit and referral rates...
Seller Central News
Amazon will automatically deduct 15% VAT from KSA-resident sellers without a valid VAT registration number on file. Sellers must update their Seller Central...
Seller Central News
Helium 10’s episode #188 reveals that new import duty schedules for Asian‑origin goods (e.g., consumer electronics, apparel) raise landed costs by up to 15 %...
Helium 10 Blog
Amazon will retire the `analytics_salesAndTraffic_2023_11_15` dataset on January 26 2026 and disable the `GET_V2_SETTLEMENT_REPORT_DATA_FLAT_FILE` and...
SP-API Changelog
During Black Friday weekend 2025, Amazon’s Rufus AI assistant drove a 100% lift in purchase completions versus the prior 30‑day average and a 75% day‑over‑day...
Advertising API Release Notes
Rufus now parses regional idioms and recalibrates keyword relevance per marketplace, rewarding listings that use native phrasing such as “hochwertiges...
Helium 10 Blog
Amazon will retire several Advertising API endpoints between June 30 and July 31 2025. Sponsored Brands v2 ends July 1 2025, moderation and bid‑recommendation...
Advertising API Release Notes
The U.S. has eliminated the de minimis exemption for China shipments, imposing 30-54% tariffs on all packages regardless of value. This reshapes cost...
Curated Industry News