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Amazon will require all Seller Central users to sign in with a passkey instead of passwords starting December 2 2025. The passkey uses device‑based biometrics,...
Seller Central News
Amazon will overhaul European referral and FBA fees, delivering an average saving of £0.15 per unit. Fulfilment fees drop by £0.26 per unit and referral rates...
Seller Central News
Amazon announces one of its largest European fee reductions for 2026, cutting referral and FBA fulfilment fees by an average of £0.15/€0.17 per unit, while...
Seller Central News
Amazon will automatically deduct 15% VAT from KSA-resident sellers without a valid VAT registration number on file. Sellers must update their Seller Central...
Seller Central News
Helium 10’s episode #188 reveals that new import duty schedules for Asian‑origin goods (e.g., consumer electronics, apparel) raise landed costs by up to 15 %...
Helium 10 Blog
The U.S. has eliminated the de minimis exemption for China shipments, imposing 30-54% tariffs on all packages regardless of value. This reshapes cost...
Curated Industry News
Amazon will retire the `analytics_salesAndTraffic_2023_11_15` dataset on January 26 2026 and disable the `GET_V2_SETTLEMENT_REPORT_DATA_FLAT_FILE` and...
SP-API Changelog
During Black Friday weekend 2025, Amazon’s Rufus AI assistant drove a 100% lift in purchase completions versus the prior 30‑day average and a 75% day‑over‑day...
Advertising API Release Notes
Rufus now parses regional idioms and recalibrates keyword relevance per marketplace, rewarding listings that use native phrasing such as “hochwertiges...
Helium 10 Blog
Amazon will retire several Advertising API endpoints between June 30 and July 31 2025. Sponsored Brands v2 ends July 1 2025, moderation and bid‑recommendation...
Advertising API Release Notes
On January 15 2026 Amazon raised inbound defect fees, with oversize repeat violations costing up to $5.72 per unit. The FBA Inbound Performance Dashboard now...
Curated Industry News
On 11/27/25 Amazon added an automated promotion‑pause system that flags Black Friday deals with pricing or eligibility issues and gives sellers a 24‑hour...
Helium 10 Blog
Amazon Australia will ramp up compliance checks throughout November and December, issuing five‑business‑day documentation requests for toys with small parts,...
Seller Central News
Amazon's CoSMo algorithm replaces A9's keyword matching with an intent-based knowledge graph containing millions of relationship nodes. Sellers need to shift...
Advertising API Release Notes
Private‑label now accounts for 54 % of Amazon sellers, with U.S. private‑label revenue hitting $271 billion in 2024. 58 % of new private‑label businesses...
Curated Industry News
Amazon.sa now offers new brand‑registered sellers up to SAR 175,000 in referral‑fee discounts (5 % off the first SAR 3.5 million of sales) and SAR 3,500 in...
Seller Central News
Amazon’s Counterfeit Crimes Unit has filed new civil lawsuits against fraudsters who file bogus USPTO trademark registrations to infiltrate Brand Registry and...
Advertising API Release Notes
Amazon’s Rufus AI now handles 15‑20 % of all searches, using natural‑language intent instead of keyword strings. Listings with complete A+ content, detailed...
Advertising API Release Notes
Amazon is rolling out roughly 50 new features to its AI shopping assistant Rufus ahead of the 2025 holiday season, converting it into an autonomous agent that...
Advertising API Release Notes
Amazon opened its Black Friday Lightning Deal window on Nov 22 2025, exposing millions to discounted listings. Helium 10’s AI assistant Rufus now generates...
Helium 10 Blog