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Amazon's revised Data Protection Policy expands SP-API confidentiality requirements beyond customer data to all non-public information, mandating...
Advertising API Release Notes
The CPSC has officially classified Amazon as a legal distributor for FBA products, making the company directly liable for hazardous third-party goods. FBA...
Advertising API Release Notes
Effective Jan 21 2025 Amazon enforces a 200‑character limit on product titles, bans the symbols ! $ ? _ { } ^ ¬ ¦ unless part of a registered brand, and caps...
Advertising API Release Notes
UK Extended Producer Responsibility packaging regulations are now in effect as of January 2025, requiring Amazon sellers to register as producers and upload...
Advertising API Release Notes
Amazon's 2025 Prohibited and Restricted Products Policy, rolling out late 2024, requires invoices showing ≥10 units dated within the last 180 days,...
Advertising API Release Notes
Effective March 10 2025 Amazon will replace its sales‑price‑minus‑fees FBA reimbursement model with a manufacturing‑cost basis. Sellers must upload per‑SKU...
Advertising API Release Notes
In Q2 2024 Amazon’s average PPC cost per click in top categories hit $1.00‑$2.00, AI‑driven Dynamic Bidding – Up and Down is now standard, and Sponsored Video...
Advertising API Release Notes
Amazon has made the Rufus AI shopping assistant a permanent feature in its mobile app (2024), letting shoppers ask natural‑language questions and receive...
Advertising API Release Notes
Amazon cut its FBA reimbursement claim window from 18 months to 60 days, introduced automatic reimbursements for some warehouse losses, and will shift to...
Advertising API Release Notes
Amazon requires Order Defect Rate <1 %, Late Shipment Rate <4 % and Pre‑Fulfillment Cancel Rate <2.5 %. A new hazardous‑material labeling rule added in...
Advertising API Release Notes
Amazon’s Rufus AI shopping assistant has logged over 250 million user interactions, with monthly active users up 140 % YoY and query volume up 210 %. Shoppers...
Advertising API Release Notes
Amazon now inserts Sponsored Product ads into Rufus AI chat responses, showing them alongside the assistant’s recommendation. Eligibility scoring now combines...
Advertising API Release Notes
Effective June 24 2024 the FTC’s Fake Review rule bans AI‑generated, paid, undisclosed and suppression reviews on all e‑commerce sites. Violations can incur up...
Advertising API Release Notes
Amazon now prohibits emojis, special characters, and promotional language in bullet points, enforcing compliance through AI tools that automatically detect and...
Advertising API Release Notes
Amazon's AI shopping assistant Rufus is now available to all U.S. customers, fundamentally changing how products are discovered through conversational search....
Advertising API Release Notes
Amazon has completed the nationwide rollout of its generative‑AI shopping assistant Rufus to all US shoppers on mobile apps and desktop sites, after a beta...
Advertising API Release Notes
In mid‑2024 Amazon introduced a per‑unit Returns Processing Fee that activates when an ASIN’s return rate stays above its category benchmark for a 30‑day...
Advertising API Release Notes
Amazon can suspend a seller account within hours using automated monitoring that flags mismatched listings (e.g., a shoe under “Electronics”) and...
Advertising API Release Notes
Amazon's Rufus AI assistant lets shoppers ask conversational questions instead of keyword searches, pulling answers from listings, reviews, and Q&A. Sellers...
Advertising API Release Notes
In 2023 Amazon removed over 4.5 million listings for hate‑related or extremist content and now conducts roughly 46,000 daily manual “store‑walk” audits....
Advertising API Release Notes