Amazon's Rules on Using Its Trademarks in Seller Display Names
Amazon now blocks any seller display name containing its trademarks—such as “Amazon”, “Prime”, “FBA”, “AWS”, “Kindle”, “Whole Foods”, “PillPack”, or...
Seller Central Help Hub
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Amazon now blocks any seller display name containing its trademarks—such as “Amazon”, “Prime”, “FBA”, “AWS”, “Kindle”, “Whole Foods”, “PillPack”, or...
Seller Central Help Hub
Amazon reviews Seller Fulfilled Prime metrics on a seven‑day cycle; sellers must maintain an on‑time delivery rate of ≥ 93.5%, a cancellation rate < 0.5%...
Seller Central Help Hub
Error 18551 is Amazon's trademark misuse violation, triggered when sellers use unauthorized brand names, logos, or trademark symbols in listings. Unresolved...
Seller Central Help Hub
Amazon.ca will enforce new FINTRAC‑aligned verification rules in 2025. Sellers must upload a government‑issued ID, a recent utility bill and, for businesses, a...
Seller Central Help Hub
Amazon is dramatically increasing inbound defect fees for non-compliant FBA shipments starting April 15, 2026, with rates rising up to 8x or more. The new...
Seller Central Help Hub
Effective immediately, Amazon Handmade toys must meet CPSIA and state safety rules; items for children under 12 need third‑party lab results, lead‑free...
Seller Central Help Hub
Amazon's Order Performance program requires Order Defect Rate (ODR) under 1 %, Late Shipment Rate below 4 %, and Pre‑Fulfillment Cancellation Rate under 2.5 %,...
Seller Central Help Hub
Amazon requires a current Safety Data Sheet (SDS) or exemption sheet for any FBA hazardous‑goods listing; the compliance team reviews uploads within...
Seller Central Help Hub
Amazon Handmade mandates a pure white (RGB 255,255,255) primary photo, at least 1,000 px on the longest side, and a minimum of four images per listing. JPEG,...
Seller Central Help Hub
Amazon now mandates South African sellers to upload a government‑issued photo ID (passport, ID card, driver’s licence, etc.) and, if the ID is foreign‑issued,...
Seller Central Help Hub
Error 18865 blocks duplicate ASIN enrollment when a second vendor code (e.g., V67890) tries to add an ASIN already held by another code (e.g., V12345). The...
Seller Central Help Hub
DAC7 is an EU directive requiring Amazon to collect, verify, and report seller tax and financial data to authorities. Sellers with EU addresses must provide...
Seller Central Help Hub
Error 8055 occurs when the ProductID column contains an ASIN that Amazon cannot match, halting the entire feed. In a 2,000‑SKU flat file, three mistyped ASINs...
Seller Central Help Hub
Amazon now requires Brazil‑based sellers to finish identity verification before any listings go live. The ID and a separate Brazilian proof of address must...
Seller Central Help Hub
Amazon's Fulfillment Insight dashboard (Professional accounts only) gives a 30‑day rolling view of merchant‑fulfilled orders, displaying on‑time shipping,...
Seller Central Help Hub
Amazon Handmade now mandates that sellers list only original designs, disclose any third‑party printing in the Production Method field, and retain design...
Seller Central Help Hub
From 5 Jan 2026 Amazon cuts referral fees for items ≤£20/€20 to 8% (5% for ≤£10) and expands the low‑price FBA discount up to £20, saving ~£0.40 per unit....
Seller Central News
In early 2026 Amazon launched the COSMO semantic search engine powered by Rufus AI, turning every listing into a knowledge‑graph node. Keyword stuffing is now...
Advertising API Release Notes
Effective Jan 15 2026 Amazon will raise FBA fulfillment fees, with small standard‑size items ($10‑$50) seeing per‑unit hikes of $0.12‑$0.51 and large items...
Industry News
Amazon has merged Attribution with the DSP, delivering a unified dashboard that shows off‑Amazon clicks through to checkout. Early data shows a three‑fold...
Amazon Advertising Blog