Overview

Amazon's Account Health Rating (AHR) is a critical dashboard within Seller Central that gives sellers a comprehensive view of how well their account complies with Amazon's performance targets and selling policies. This rating system serves as an early warning mechanism, helping sellers identify and resolve potential issues before they escalate to account suspensions or deactivations.

Key Points / What Sellers Need to Know

• Real-time compliance snapshot — The Account Health Rating aggregates multiple performance metrics and policy compliance indicators into a single, easy-to-understand score, giving sellers a quick way to assess their standing with Amazon.
• Proactive issue resolution — Amazon designed this system specifically so sellers can catch and fix problems before violations impact their ability to sell, rather than being blindsided by sudden enforcement actions.
• Color-coded status system — The AHR uses a color-coded scale ranging from green (healthy) to yellow (at risk) to red (critical/unhealthy), making it immediately clear where your account stands.
• Direct impact on selling privileges — A poor Account Health Rating can lead to listing suppression, account warnings, and ultimately full account deactivation if issues are not addressed promptly.
• Regular monitoring recommended — Amazon explicitly encourages sellers to check this page frequently and address any flagged issues as soon as they appear.

How the Account Health Rating Works

The Account Health Rating evaluates your selling account across several key dimensions. These include customer service performance metrics such as Order Defect Rate (ODR), which must remain below 1%, as well as shipping performance indicators like Late Shipment Rate and Pre-Fulfillment Cancel Rate for merchant-fulfilled orders. The system also tracks policy compliance, monitoring for intellectual property complaints, product authenticity issues, listing policy violations, and restricted product violations. Each of these factors contributes to your overall score, and Amazon weighs more severe violations more heavily than minor infractions. The rating is updated regularly as new data comes in and as sellers resolve outstanding issues.