Overview

Amazon is rolling out passkey verification as a new sign-in method for Seller Central accounts, with plans to make it mandatory throughout 2026. Passkeys replace traditional passwords and two-step verification with device-based authentication such as fingerprint scans, facial recognition, or screen lock PINs. Sellers should understand how this change works and prepare their accounts now to avoid disruptions when enforcement begins.

Key Points / What Sellers Need to Know

• Passkeys are replacing passwords and two-step verification - Amazon is shifting all seller accounts toward passkey-based login, which uses biometric or device-level authentication instead of typed credentials.
• Mandatory enforcement is coming in 2026 - Amazon will incrementally require passkeys for Seller Central, the retail site, and related platforms throughout the year.
• No exceptions will be granted - Once passkeys become required, Amazon support associates will not be able to exempt any accounts from the requirement.
• Multi-user accounts need individual logins - Each person accessing a seller account must have their own user credentials with a separately configured passkey.
• Passkeys work across multiple devices - Sellers can register passkeys on several devices, which is useful for logging in while traveling or switching between workstations.

How Passkey Verification Works

Passkeys use your device's built-in security features to verify your identity when signing into Amazon. Instead of typing a password or entering a one-time code, you authenticate using your phone's face scan, fingerprint reader, or lock screen PIN. The passkey is securely stored on your device and tied to your Amazon login credentials. Once enabled, each time you sign into Seller Central you will be prompted to verify through your passkey before gaining access. This method is considered more secure than passwords or two-step verification because passkeys cannot be written down, guessed, or intercepted through phishing attacks.

How to Enable Passkeys on Your Account

Existing Seller Central users who have not yet activated passkey verification can do so the next time they log in by clicking the setup prompt and following the on-screen instructions. Alternatively, sellers can navigate to the Login & Security page within their account settings to configure a passkey directly. To confirm that passkey verification is active or to make changes, go to Settings, then Login & Security, and look for the passkey management section. From there you can view registered passkeys, edit settings, or add passkeys for additional devices. Amazon recommends having at least one active passkey enabled at all times, even before enforcement begins.