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Amazon’s Search Query Performance (SQP) report in Brand Analytics shows the exact shopper phrases that lead to sales and their conversion rates. For example,...
Helium 10 Blog
Amazon launches a new Business Price action panel in Seller Central that provides B2B pricing insights, competitive benchmarking, and discount recommendations...
Seller Central News
On Feb 3 2025 Amazon introduced an instant post‑call satisfaction survey for Seller Support phone calls. The 1‑2 minute questionnaire replaces the previous...
Seller Central News
Amazon reminds sellers to use vacation mode to temporarily deactivate seller-fulfilled listings during holiday absences, protecting account health metrics and...
Seller Central News
Amazon's Invoice Defect Rate metric requires B2B sellers to deliver compliant invoices within one business day of shipment. Exceeding the 5% threshold can...
Advertising API Release Notes
In Helium 10 podcast episode #170, Severin Borch outlines a step‑by‑step plan for Amazon sellers to boost brand value, including enrolling in Brand Registry...
Helium 10 Blog
Starting in 2025 Amazon UK lets sellers schedule Lightning, Best and voucher promotions on any weekday for 1‑14 days, cuts daily fees to £2.50 (down from...
Seller Central News
Starting in 2025 Amazon will let sellers run Lightning and Best Deals for 1‑14 days on any weekday, charging €4 per day plus 0.75 % of deal revenue (capped at...
Seller Central News
Amazon has launched a native invoice upload tool in Seller Central that adds an “Upload Invoice” button on the order‑details page, supports batch uploads of...
Seller Central News
In early 2024 Amazon launched Amazon.ie, a dedicated Irish marketplace. Sellers receive automatic EU listing migration, free Irish VAT registration worth up to...
Seller Central News
Amazon launched a dedicated Irish storefront, Amazon.ie, giving sellers access to ~5 million English‑speaking EU consumers. The rollout includes free Irish VAT...
Seller Central News
Amazon SEND now adds a direct US‑to‑Germany lane, letting sellers ship pallets from a U.S. warehouse straight to a German fulfillment center via...
Seller Central News
In early 2024 Amazon added AI‑driven checkpoints to Seller Support, forcing a preset‑category selection, instant templated replies, and auto‑closing cases...
Seller Central News
Amazon introduced Brand Builder in Seller Central, a diagnostic tool for brand‑registered sellers that assigns one of four maturity stages (Emerging,...
Seller Central News
Using ChatGPT, sellers can generate a full Amazon listing—200‑character title, five 200‑character bullet points, and a 2,000‑character description—in under...
Helium 10 Blog
Amazon’s Account Health Dashboard now shows ODR, Late Shipment Rate, Cancellation Rate and Valid Tracking Rate in real‑time. Sellers must keep ODR under 1%...
Seller University
In early 2024 Amazon updated the Ships in Product Packaging (SIPP) program to allow grouped certification. Sellers can bundle physically similar SKUs into one...
Seller Central News
In early 2024 Amazon added “recommended product groups” to the Ships in Product Packaging (SIPP) program, letting sellers certify an entire family of SKUs with...
Seller Central News
Amazon sellers saw account takeover attempts rise, prompting a push for strong passwords, 2FA, and weekly health‑metric reviews. Enabling 2FA stopped...
Helium 10 Blog
On March 5, 2025 Amazon unveiled a redesigned Solution Provider Portal that reduces agency onboarding from days to minutes, an AI‑enabled Alexa that can...
Helium 10 Blog