Amazon Launches Amazon.ie: New Irish Marketplace Opens With Free VAT Registration and Discounted FBA Fees
In early 2024 Amazon launched Amazon.ie, a dedicated Irish marketplace. Sellers receive automatic EU listing migration, free Irish VAT registration worth up to €1,900, and up to 20% discounted FBA fees at the new Dublin hub.
Overview
Amazon has rolled out a dedicated Irish marketplace, Amazon.ie, giving sellers a localized storefront for Irish shoppers. The launch, announced in early 2024, bundles automatic listing migration, complimentary VAT registration (valued up to €1,900), and reduced Fulfillment by Amazon (FBA) fees for inventory stored in a new Irish fulfillment hub. Sellers looking to expand in Europe should act quickly to capture early‑day traffic and cost advantages.
Key Points
- Automatic listing migration — Existing EU product listings appear on Amazon.ie without any manual re‑upload, saving sellers an estimated 10–15 hours of catalog work per 1,000 SKUs.
- Free VAT registration & filing — Amazon covers the full cost of Irish VAT registration and provides two years of filing assistance, a benefit that can reach €1,900 for most small‑ to medium‑size sellers.
- Discounted FBA fees — During the launch window, fulfillment fees at the Dublin fulfillment center are reduced by up to 20 % compared with standard EU rates, lowering the per‑unit cost for high‑volume items.
- Local pricing in euros — All prices are displayed in € with automatic currency conversion, eliminating the need for sellers to maintain separate price tables for Ireland.
- Updated Seller Central tools — New documentation, fee calculators, and compliance checklists now reference Amazon.ie, giving sellers a single source of truth for Irish‑specific requirements.
- Improved delivery speed — Orders fulfilled from the Irish hub reach customers in an average of 1–2 business days, versus 3–5 days when shipped from the UK or mainland Europe.
How Amazon.ie Launch Works
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Marketplace activation — Sellers log into Seller Central, navigate to “Settings → Account Info,” and enable the Amazon.ie marketplace.
- Example: A UK‑based seller of kitchen gadgets toggles the Irish marketplace flag, instantly making 250 SKUs visible to Irish shoppers.
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VAT registration enrollment — After activation, sellers click the “Free VAT Registration” banner, submit basic company information, and Amazon’s tax partner files the Irish VAT number on the seller’s behalf.
Analysis & Recommendations
Why This Matters
The launch lets sellers tap Irish shoppers with euro‑priced listings, avoid €1,900 VAT registration costs, and cut fulfillment fees by up to 20%, while delivering in 1–2 days, boosting conversion and margins.
Key Takeaways
- Automatic listing migration saves an estimated 10–15 hours per 1,000 SKUs.
- Free Irish VAT registration and two‑year filing assistance valued up to €1,900.
- Discounted FBA fees at the Dublin hub are reduced by up to 20% (e.g., €2.30 to €1.84 per unit).
- Orders from the Irish hub reach customers in 1–2 business days versus 3–5 days from other EU sites.
Recommended Actions
- →In Seller Central, go to Settings → Account Info and enable the Amazon.ie marketplace flag.
- →Click the “Free VAT Registration” banner, submit company details, and confirm enrollment for the complimentary registration and filing service.
- →Create a shipment plan to send high‑margin SKUs to the Dublin fulfillment center (AFN‑IE) to apply the promotional fee schedule.
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