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Ship inventory to FBA 4‑5 weeks before Easter (by early March) and add Easter‑related keywords to titles, bullets and backend. Launch Lightning Deals at least...
Seller Central News
Amazon advises sellers to ship a replenishment batch by February 20, run Lightning Deals between March 15‑April 5, and use Amazon Custom for personalized...
Seller Central News
Easter search volume spikes 30‑40% in the three weeks before the holiday; sellers should embed seasonal keywords like “Easter basket fillers” and launch...
Seller Central News
Amazon released a spring/Easter playbook in early March that advises sellers to refresh titles, bullets and backend terms with 3‑to‑5‑fold spiking keywords...
Seller Central News
In early March Amazon published a Spring/Easter Playbook that tells sellers to audit catalogs, refresh backend keywords with terms like “Easter gifts” and...
Seller Central News
Amazon has launched its Multi‑Channel Fulfilment (MCF) app for Shopify sellers in the United Kingdom. The no‑code app links Shopify orders to the seller's...
Seller Central News
Amazon’s early‑March playbook tells sellers to audit catalog now, add Easter keywords (e.g., “Easter basket”) to titles and backend, refresh images with spring...
Seller Central News
The Easter buying window runs late March to early April. Sellers should add seasonal keywords like “Easter gift basket” to titles and backend fields, refresh...
Seller Central News
Amazon will run Double Points Weekends on Feb 7‑8, 14‑15, 21‑22 and Feb 28‑Mar 1 2026. Sellers must allocate at least 1 % points to 80 % of their SKUs; Amazon...
Seller Central News
Amazon.co.uk will cut the referral fee for Vitamins, Minerals & Supplements from 15% to 13% effective 5 Feb 2026, raising the pre‑cost revenue on a £20 sale...
Seller Central News
Amazon.it will lower the referral fee for clothing items priced €15 or less starting early 2026, replacing the 15.45% standard rate with a reduced percentage...
Seller Central News
Amazon’s Account Health Rating (AHR) scores sellers from 200‑1,000 (Healthy) to below 100 (Critical). Recent changes now deduct points for any order lacking a...
Seller Central News
Amazon refreshed its Account Health Rating (AHR) guidance, showing the score runs 0‑1,000 and any rating below 100 can trigger immediate suspension. Late...
Seller Central News
Amazon confirms that for 2026 the Buy Box on EU sites is driven first by the total landed cost (price + shipping + VAT) and second by the fulfillment method....
Seller Central News
Amazon’s spring sales window runs from late March through May 2025. Sellers who submit deals at least 14 days early enjoy a 30 % higher chance of featured...
Seller Central News
Amazon keeps the 400‑point IPI floor for 2026 on all UK and EU marketplaces. Scores are reviewed each quarter and any drop below 400 instantly caps inbound...
Seller Central News
Amazon has shared guidance on preparing for spring sales events, covering inventory liquidation strategies, Prime-exclusive deals, deal submission timing, and...
Seller Central News
Amazon now enforces three new Valid Tracking Rate rules: tracking must be entered before delivery, tracking numbers cannot be reused within 30 days, and defect...
Seller Central News
In early 2026 Amazon will roll out the Vine Programme to EU marketplaces (de, fr, it, es, nl, se and others), letting a single ASIN collect reviews across all...
Seller Central News
Amazon launched free generative‑AI tools in the A+ Content Manager this week, letting brand‑registered sellers draft copy and graphics for Basic, Premium and...
Seller Central News