Overview

Amazon is hosting a series of Double Points Weekends throughout February 2026, allowing sellers to attach reward points to their listings while Amazon contributes an equal amount on qualifying purchases. The initiative adds a visible badge to eligible items in search results and on product detail pages, giving sellers a chance to improve discoverability and encourage repeat buying.

Key Points

• Amazon‑matched points — For every point a seller allocates, Amazon adds the same amount on qualifying orders, effectively doubling the reward up to a maximum of 5 % of the item price and a ceiling of 5,000 points per order.
• Badge appearance — Any product that carries at least a 1 % points allocation from a participating seller will display a dedicated “Double Points” badge both in search listings and on the product page.
• Four weekend windows — The promotion runs on February 7‑8, February 14‑15, February 21‑22, and February 28‑March 1, 2026. Each weekend operates independently, and sellers must opt‑in before the start of each period.
• Portfolio coverage rule — To qualify, sellers need to apply points to a minimum of 80 % of all buyable SKUs in their catalog, not merely the top‑selling items.

How Double Points Weekends Work

1. Enroll in the program — Log into Seller Central, go to the “Points” dashboard, and activate the February Double Points campaign before the first weekend begins. Example: A seller of kitchen gadgets clicks “Join” on January 31, securing participation for all four weekends.
2. Set points percentages — Assign a points rate of at least 1 % to each qualifying offer; the rate can be higher but will never be matched beyond Amazon’s 5 % cap. Example: For a $30 blender, the seller chooses a 3 % points allocation, which translates to 0.90 points per unit; Amazon adds another 0.90 points, totaling 1.80 points for the buyer.
3. Maintain 80 % coverage — Ensure that at least 80 % of the seller’s active inventory carries the points setting throughout the weekend.