Amazon's February Double Points Weekends: How Sellers Can Earn Matching Points and Boost Visibility
Amazon will run Double Points Weekends on Feb 7‑8, 14‑15, 21‑22 and Feb 28‑Mar 1 2026. Sellers must allocate at least 1 % points to 80 % of their SKUs; Amazon matches points dollar‑for‑dollar up to 5 % of price or 5,000 points per order, adding a visible “Double Points” badge.
Overview
Amazon is hosting a series of Double Points Weekends throughout February 2026, allowing sellers to attach reward points to their listings while Amazon contributes an equal amount on qualifying purchases. The initiative adds a visible badge to eligible items in search results and on product detail pages, giving sellers a chance to improve discoverability and encourage repeat buying.
Key Points
- Amazon‑matched points — For every point a seller allocates, Amazon adds the same amount on qualifying orders, effectively doubling the reward up to a maximum of 5 % of the item price and a ceiling of 5,000 points per order.
- Badge appearance — Any product that carries at least a 1 % points allocation from a participating seller will display a dedicated “Double Points” badge both in search listings and on the product page.
- Four weekend windows — The promotion runs on February 7‑8, February 14‑15, February 21‑22, and February 28‑March 1, 2026. Each weekend operates independently, and sellers must opt‑in before the start of each period.
- Portfolio coverage rule — To qualify, sellers need to apply points to a minimum of 80 % of all buyable SKUs in their catalog, not merely the top‑selling items.
How Double Points Weekends Work
- Enroll in the program — Log into Seller Central, go to the “Points” dashboard, and activate the February Double Points campaign before the first weekend begins. Example: A seller of kitchen gadgets clicks “Join” on January 31, securing participation for all four weekends.
- Set points percentages — Assign a points rate of at least 1 % to each qualifying offer; the rate can be higher but will never be matched beyond Amazon’s 5 % cap. Example: For a $30 blender, the seller chooses a 3 % points allocation, which translates to 0.90 points per unit; Amazon adds another 0.90 points, totaling 1.80 points for the buyer.
- Maintain 80 % coverage — Ensure that at least 80 % of the seller’s active inventory carries the points setting throughout the weekend.
Analysis & Recommendations
Why This Matters
The badge gives listings a visual cue that can boost click‑through rates—one seller saw a 12 % lift during the Feb 14‑15 weekend—while the matched points increase buyer incentive. Sellers must meet the 80 % coverage rule or lose the badge, making enrollment and inventory planning critical.
Key Takeaways
- Four Double Points weekends are scheduled: Feb 7‑8, 14‑15, 21‑22, and Feb 28‑Mar 1 2026.
- Amazon matches seller‑allocated points up to a 5 % cap or 5,000 points per order.
- Eligibility requires points on at least 1 % of price for 80 % of buyable SKUs.
- Listings with the badge saw a reported 12 % increase in click‑throughs during a weekend.
Recommended Actions
- →Log into Seller Central > Points dashboard and enroll in the February Double Points campaign before Jan 31 to cover all weekends.
- →Upload a CSV via the bulk editor to set a minimum 1 % points rate on ≥80 % of active SKUs, ensuring the badge eligibility.
- →After each weekend, review badge performance in Seller Central > Advertising > Reports and adjust points percentages for the next weekend.
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