Overview

Amazon has introduced its Multi‑Channel Fulfilment (MCF) app for Shopify sellers in the United Kingdom. The new tool lets UK‑based merchants route Shopify orders through the same Fulfilled‑by‑Amazon (FBA) inventory they already use for Amazon sales. Sellers benefit from a single stock pool, automatic unbranded packaging and a no‑code setup, which can streamline operations and reduce the need for separate warehousing or third‑party logistics.

Key Points

• UK launch — The MCF Shopify app is now live for sellers operating in the United Kingdom, allowing direct connection between Shopify storefronts and Amazon’s fulfilment network.
• Single inventory pool — Both Amazon and Shopify orders draw from the same FBA stock, eliminating the practice of maintaining duplicate inventory across different warehouses.
• Unbranded packaging — All Shopify shipments are packed in plain boxes at no extra charge, preserving the merchant’s brand image for direct‑to‑consumer customers.
• Free, no‑code install — Installation requires only a few clicks inside Shopify; no developer resources or custom code are needed.
• SKU mapping built‑in — The app automatically aligns Shopify product listings with Amazon inventory identifiers, removing manual reconciliation.
• Future expansion — Amazon has signaled that the MCF Shopify app will be rolled out to additional countries beyond the UK in the coming months.

How the Integration Works

1. App installation — Sellers add the MCF Shopify app from the Shopify App Store, authorize access to their Amazon seller account, and complete a short configuration wizard that links the two platforms. For example, a UK‑based apparel brand can install the app in under ten minutes and immediately see its Amazon inventory reflected in Shopify.
2. Order routing — When a customer completes a purchase on Shopify, the order is automatically transmitted to Amazon’s fulfilment system. Amazon then picks, packs and ships the item from existing FBA stock, just as it would for an Amazon marketplace order. A boutique candle maker can therefore fulfill a Shopify order without ever leaving the Shopify admin dashboard.