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Amazon now pushes real‑time alerts via WhatsApp using the WhatsApp Business API. Sellers with a mobile number linked are auto‑enrolled; they receive instant...
Seller Central News
Amazon.ie has added over 1,250 new product types, especially in Tools and Sporting Goods, allowing sellers to list items like "Electric Hedge Trimmers" or...
Seller Central News
During an “Ask Amazon” session, Intuit experts advised sellers to label Amazon’s holdback as a “Holdback Receivable” and delay revenue recognition until...
Seller Central News
Amazon added the Business Hour Delivery Rate (BHDR) metric to the Program Eligibilities page of the Account Health dashboard. Sellers can download a CSV report...
Seller Central News
Effective March 16 2026, Amazon Brazil will apply a 1.5 % commission to interest‑free installment sales for products priced between R$ 40 and R$ 100, ending...
Seller Central News
On Feb 25 2026 Amazon adds Yamato’s Cool TA‑Q‑BIN to Buy Shipping, letting sellers ship frozen (≤‑20 °C) and chilled (0‑+8 °C) items at Amazon‑negotiated rates...
Seller Central News
Amazon Pharmacy will extend Same‑Day prescription delivery to nearly 4,500 U.S. cities by the end of 2026, adding about 2,000 new communities and launching in...
Amazon Newsroom
Amazon’s new Sell Globally feature adds an Expansion Steps dashboard that guides sellers through a four‑phase roadmap—Register & Verify, List Products, Ship...
Seller Central News
Effective March 16 2026 Amazon Japan raises the automatic returnless‑refund ceiling for international seller‑fulfilled orders from ¥2,000 to ¥3,000 (incl. tax...
Seller Central News
A comprehensive guide to Amazon's Vine review program, covering eligibility requirements, strategic enrollment timing, listing optimization before submission,...
Seller University
In early 2024 Amazon Seller Central introduced native passkey support, letting sellers log in with fingerprint, Face ID or device PIN via WebAuthn. The...
Seller University
Amazon released a spring/Easter playbook in early March that advises sellers to refresh titles, bullets and backend terms with 3‑to‑5‑fold spiking keywords...
Seller Central News
Amazon will run Double Points Weekends on Feb 7‑8, 14‑15, 21‑22 and Feb 28‑Mar 1 2026. Sellers must allocate at least 1 % points to 80 % of their SKUs; Amazon...
Seller Central News
Amazon advises sellers to ship a replenishment batch by February 20, run Lightning Deals between March 15‑April 5, and use Amazon Custom for personalized...
Seller Central News
Amazon’s early‑March playbook tells sellers to audit catalog now, add Easter keywords (e.g., “Easter basket”) to titles and backend, refresh images with spring...
Seller Central News
In early March Amazon published a Spring/Easter Playbook that tells sellers to audit catalogs, refresh backend keywords with terms like “Easter gifts” and...
Seller Central News
Amazon has launched its Multi‑Channel Fulfilment (MCF) app for Shopify sellers in the United Kingdom. The no‑code app links Shopify orders to the seller's...
Seller Central News
The Easter buying window runs late March to early April. Sellers should add seasonal keywords like “Easter gift basket” to titles and backend fields, refresh...
Seller Central News
Helium 10’s GTM framework trims a raw list of 1,200 keywords to 150 by applying >500 monthly searches and >70% relevance, predicts a $0.45 CPC and 7%...
Helium 10 Blog
Amazon's Manage Your Experiments tool lets brand-registered sellers A/B test listing content including titles, images, bullets, and A+ Content to find what...
Seller University