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Effective Jan 1 2022 Spain mandates a statutory three‑year guarantee for all physical goods sold on Amazon, extending the previous two‑year floor. Sellers must...
Seller Central News
On Jan 5 2022 Helium 10 announced Amazon’s new Restock Limits that cap inbound units per fulfillment center (e.g., a 250‑unit/week bestseller may get a...
Helium 10 Blog
Vanessa’s Helium 10 tutorial (April 2024) outlines a weekly policy‑audit spreadsheet, real‑time alerts for Order Defect Rate > 1%, nightly FBA inventory...
Helium 10 Blog
Effective Dec 1 2021 Amazon’s Terms of Service require sellers of branded items to attach batch invoices within a 30‑day window or face suspension. Walmart...
Helium 10 Blog
Amazon now flags any primary keyword that exceeds 2 % density in titles or bullets and enforces a pure white‑background rule for main images. Project X’s...
Helium 10 Blog
In early 2024 Amazon published an official playbook for international sellers entering the U.S. marketplace, detailing steps such as brand‑name testing, USPTO...
Seller University
Amazon sellers can file a word mark for $250 per class or a design (logo) mark for $350 per class via the USPTO TEAS portal. Registrations require renewal at...
Helium 10 Blog
Black‑hat tactics are costing sellers up to $12,000 per day, with counterfeit listings cutting conversion by ~15% and price‑scrapers eroding margins by 20%....
Helium 10 Blog
In 2021 Amazon tightened enforcement, issuing instant suspensions within hours for prohibited listings or restricted keywords and automatically warning sellers...
Helium 10 Blog
Helium 10’s 2021 guide advises sellers to file an Intent‑to‑Use (ITU) trademark before launch, enroll in Amazon Brand Registry to access Project Zero,...
Helium 10 Blog
Amazon permits sellers to reference the “Request a Review” button on the Order Confirmation page, but any incentive is prohibited. A neutral, post‑delivery...
Helium 10 Blog
Early 2024 Helium 10 training highlighted cost‑effective IP safeguards: enrolling in Amazon Brand Registry can cut counterfeit listings by up to 90%, while the...
Helium 10 Blog
Amazon now stresses that product inserts must not request positive reviews or offer compensation, using 14‑point cardstock cards (2×3 in) with offers like...
Helium 10 Blog
Amazon.com.au now hosts over 5,000 active sellers and Helium 10’s Split Testing feature is fully integrated, letting sellers A/B test titles, bullets, images...
Helium 10 Blog
As of early 2024 Amazon requires every third‑party seller to upload a liability insurance certificate of at least $1 million (or $2 million for high‑risk...
Helium 10 Blog
In 2021 Amazon revamped its review system, adding AI‑driven fraud detection that removed about 12 million suspicious reviews and raising Vine program fees by...
Helium 10 Blog
In early 2024 Amazon reopened the Associates program with tiered commission rates, real‑time SKU‑level reporting, and stricter policy checks. New affiliates...
Helium 10 Blog
Effective Dec 16 2020 Amazon disabled the public “Add a comment” button on all product reviews, ending sellers’ ability to post visible replies. The change is...
Helium 10 Blog
Amazon's Transparency program, launched in 2017, attaches a unique 13‑character alphanumeric code to every unit, charging a few cents per code plus a low‑cost...
Helium 10 Blog
Amazon’s Q2 guidance urges sellers to use full product disclosure, transparent pricing and privacy‑first notices. Full specs cut negative reviews ~12%, clear...
Helium 10 Blog