Overview

On January 5 2022 Helium 10’s weekly “Buzz” podcast announced three Amazon updates that directly affect inventory control, brand growth, and review acquisition. The topics—new Restock Limits for FBA sellers, an Elite Seller case study, and the rollout of a “Request a Review” automation—are all designed to tighten compliance while giving sellers tools to protect cash flow and accelerate scaling.

Key Points

• Restock Limits introduced — Amazon now restricts the number of units a seller can send to each fulfillment center, with caps calculated from recent sales velocity, inventory health, and account performance; a seller moving 250 units weekly of a bestseller might see a 1,200‑unit monthly limit.
• Elite Seller story — An entrepreneur who used Helium 10’s full suite grew from a part‑time side project to a six‑figure monthly revenue operation within twelve months, attributing the jump to data‑driven keyword expansion and ad optimization.
• Request a Review automation — Helium 10’s new feature automatically emails buyers 5‑7 days after delivery using Amazon‑approved language, and early adopters reported a 15 % lift in five‑star reviews for newly launched products.
• Cash‑flow impact — By capping inbound shipments, the Restock Limits force sellers to order only what they can sell, cutting excess storage fees by up to 40 % and freeing capital for advertising or new product development.
• Compliance emphasis — Both the inventory caps and the automated review emails are built to meet Amazon’s strict policies, reducing the likelihood of account suspensions or performance warnings.
• Strategic advantage — Sellers who combine the limits with Helium 10’s forecasting tools can align shipments to real‑time demand, turning a compliance requirement into a competitive inventory‑management edge.

How Restock Limits Work

1. Eligibility assessment — Amazon reviews each seller’s past 90‑day sales data, inventory turnover, and health metrics; for example, a vendor averaging 180 units per week of a seasonal toy received a 2,200‑unit limit for the upcoming month.