Overview

Amazon sellers constantly look for tactics that lift product visibility and conversion rates, and authentic customer reviews remain a core driver of both. One proven method is to include a product insert that gently encourages buyers to share their experience after purchase, provided the approach follows Amazon’s strict policy framework. Mastering compliant review requests and crafting effective inserts can help sellers accelerate review accumulation while protecting their accounts.

Key Points

• Policy‑compliant request — Amazon allows sellers to reference the “Request a Review” button on the Order Confirmation page, but any incentive tied to a positive rating is prohibited.
• Timing is critical — Inserts must reach the buyer after the item has been delivered, typically placed inside the package, so the request feels natural and complies with Amazon’s post‑delivery rule.
• Neutral language — Effective inserts ask for honest feedback, give step‑by‑step instructions, and avoid phrasing that hints at a target star rating.
• Brand reinforcement — Adding a short brand story or a usage tip on the card can deepen customer connection without breaching guidelines.
• Result monitoring — Comparing review velocity and sentiment before and after insert deployment lets sellers measure impact and fine‑tune messaging.

How Reviews and Inserts Work

1. Design a compliant insert — Create a single‑page card that thanks the customer, explains why reviews matter, and outlines how to use Amazon’s “Request a Review” button. Example: “Thank you for choosing our organic tea. Open the Amazon app, go to ‘Your Orders’, and tap ‘Leave a Review’ to share your thoughts.”
2. Place the insert in the packaging — Position the card where the buyer will see it immediately after unboxing, such as on top of the product or tucked into a protective sleeve. Example: A skincare brand folds the insert into the product’s cardboard sleeve, ensuring visibility without adding extra packaging bulk.
3. — The insert travels with the product, arriving at the same time as the item, satisfying Amazon’s rule that review prompts must occur post‑delivery.