Every update. One feed.
Amazon Project Zero now serves over 25,000 brands in 22 markets, letting enrolled brands delete counterfeit offers with a single click. The ML engine scans...
Advertising API Release Notes
Starting March 10 2025 Amazon will calculate FBA loss and damage reimbursements using the seller‑provided manufacturing cost per SKU instead of the retail...
Industry News
Amazon will enforce a new attribute schema on Jan 26 2025, giving sellers a 30‑day window to replace deprecated fields such as Color/Shade with Finish and to...
SP-API Changelog
Effective March 31 2025 Amazon will replace the sale‑proceeds reimbursement model with a cost‑based one, using the seller's manufacturing cost and a 0.5% rate....
Seller Central News
Amazon’s Project Zero lets Brand Registry owners instantly delete counterfeit listings via a self‑service dashboard, leveraging an ML engine that scans over...
Seller University
Amazon’s 2024 updates introduce mandatory documentation for regulated categories, require a 15‑30 second video in Sponsored Brands, launch FBA+...
Helium 10 Blog
Beginning in 2025 Amazon will reimburse lost or pre‑order damaged FBA inventory based on the product’s manufacturing cost rather than the sales price. Sellers...
Seller Central News
Amazon is extending its holiday return window for orders placed between 2025‑11‑01 and 2025‑12‑31 to January 31, 2026 – up to 61 days. The extension applies to...
Seller Central News
On 12 Feb 2024 Andreas Honisch highlighted that Amazon sellers must register for VAT in every EU country they sell to, meet the €10,000 OSS threshold and the...
Helium 10 Blog
From 1 January 2025 Amazon will automatically add the 7.7 % Swiss VAT at checkout for orders shipped to Switzerland, Liechtenstein and Büsingen, collect the...
Seller Central News
Amazon’s EU Business Solutions Agreement now removes the requirement to list Amazon as an additional insured, saving sellers like a German seller €150 per...
Seller Central News
Amazon’s EU Business Solutions Agreement now drops the additional‑insured clause, letting sellers cut up to €150/year from CGL premiums. Sellers must...
Seller Central News
Helium 10 podcast episode #157 with photographer Mohamad Al‑Hakim details Amazon image rules: primary shots must fill ≥85% of a pure‑white frame, be ≥1,000 px...
Helium 10 Blog
Effective 18 February 2025 Amazon will require every EU seller of battery‑powered products to enter a valid Extended Producer Responsibility (EPR) registration...
Seller Central News
Amazon's Generic Product Policy defines how sellers must list unbranded products, including using the correct brand field value, creating generic ASINs, and...
Seller University
Amazon sellers can face $8,000 federal tax bills and over‑pay $5,000 in profit taxes if they miss quarterly estimated payments or misclassify inventory....
Helium 10 Blog
Amazon expanded the Listings Items API (version 2021‑08‑01) and JSON Listings Feed in early 2024 to include GPSR‑specific fields and allow a PDF certificate in...
SP-API Changelog
DutyPay’s Unified VAT Dashboard auto‑creates EU VAT numbers (e.g., French VAT in 2 business days) and its Automated Duty Calculation shows exact duties (e.g.,...
Helium 10 Blog
From 2023‑2024 EU regulators require Amazon sellers to register VAT in every EU country where inventory is held, use the One‑Stop Shop (OSS) for a single...
Helium 10 Blog
Amazon can yank or suppress an ASIN, giving sellers only a 24‑48 hour window to fix issues; a single suppressed listing can cost $2,000‑$5,000 in monthly sales...
Helium 10 Blog