Overview

Amazon occasionally removes a fully optimized product page or flags it as “suppressed,” causing sales to stop instantly. These incidents, known as yanked or suppressed listings, can generate storage costs for inventory that can no longer be sold, making rapid detection and correction essential for every seller.

Key Points

• Yanked listings — Amazon deletes the ASIN from the catalog, typically because the product breaches a policy or the seller’s account health falls below required standards; for example, a dietary supplement that claims “all‑natural” without certification is often removed.
• Suppressed listings — The ASIN stays in the catalog but is hidden from search results due to incomplete or non‑compliant product information; an electronics item missing the mandatory manufacturer part number will appear in this state.
• Typical triggers — Faulty titles, absent main images, prohibited keywords, or a sudden rise in order‑defect metrics can each prompt a removal or suppression, and even a single violation can cascade across multiple SKUs.
• Revenue loss — Mid‑size sellers can forfeit between $2,000 and $5,000 in monthly sales for one suppressed ASIN, while stranded inventory continues to accrue long‑term storage fees.
• Remediation deadline — Amazon generally provides a 24‑ to 48‑hour window to fix the issue before the listing is permanently eliminated or the account receives additional penalties.
• Monitoring advantage — Sellers who employ automated alerts and conduct daily health checks report up to a 70 % reduction in surprise yanks or suppressions, according to internal surveys.
• Account health link — Metrics such as Order Defect Rate (ODR) and Late Shipment Rate are continuously evaluated; crossing the 1 % ODR threshold can trigger an automatic yank of all active listings.
• Fulfillment impact — Repeated inbound errors, like labeling mismatches for FBA shipments, can cause Amazon to suppress the affected ASIN until the fulfillment issue is resolved.

How Listings Get Yanked or Suppressed